LE SYMPOSIUM INTERNATIONAL LE LIVRE. LA ROUMANIE. L ...

Media and Social Communication,
The Roadside Crucifix as a Mark
of Cultural romanian Identity
(ethno-Folkloric research in Vojvodina, Serbia)
GABriElA rusu-PăsăriN
I. Media Communication and Romanian Identity Values
the analysts in the public space has become more and more aware of
media communication, because through media many of the interactions
that develop in the flow of life require combinations of the various action
forms.
Mass media have created a new kind of public, a mediated public, an
open space, a visible one, that expressed the mediated symbolic forms.
In this space of symbolic values, cultural identity elements must be
contextualized and related to a history of mentalities, to the conscience of
the community that bears the mark of cultural identity.
public space and public communication generate multiple perspectives,
but the same purpose: re-interpretation of the social and its symbolic
forms. It is an environment of mutual awareness (Chicago School), where
the internal states of the actants are decoded. It is an environment of
practical intersubjectivity, the link between people and their networking
social cooperation (communication and socialization). It is organized and
politically oriented. According to J. habermas’s theory (The public sphere
and its social transformation, the universe, Bucharest, 1998), public space
is the mediation place between civil society and the state, a place where
public opinion is born and expressed. Interactions that occur in this public
space become visible through the mass media. the role of the radio, for
example, is to inform the public about events on the social agenda and