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organisational norms and standards. Obviously,<br />

since the behaviour precedes disciplinary action,<br />

this system is reactive in nature. For instance, an<br />

airline employee may be disciplined for arriving<br />

late to work. The other type, normally referred to<br />

as preventive discipline, is proactive in the sense<br />

that it attempts to establish a means of directing<br />

employee behaviours.<br />

The traditional approach includes two types of<br />

popular discipline systems: the hot stove approach<br />

and progressive discipline. The hot stove approach<br />

represents what many would think of as conventional<br />

management wisdom: if one touches a hot<br />

stove, he or she gets burned. From an organisational<br />

perspective this mean when a rule is broken<br />

the employee is disciplined. The advantage of this<br />

approach is that it clearly establishes rules.<br />

However, the disadvantage is that it punishes a<br />

good employee as severely as it does a poor one.<br />

For example, assume that two travel agents were<br />

late for work. One has been consistently late and<br />

has other problems at work. The other is a model<br />

employee. The hot stove approach requires that<br />

both be disciplined in the same way, even though<br />

one employee is clearly doing a better job than the<br />

other. Like the hot stove approach, progressive<br />

discipline also relies on clear and complete<br />

definition of behaviours that will be punished and<br />

the type of punishment that will be meted out for<br />

each infraction. A progressive discipline programme<br />

might include, for instance, a rule that<br />

an employee who is tardy to work once will receive<br />

an oral warning, an employee who is tardy twice<br />

will receive a written warning, an employee who is<br />

tardy three times will be suspended and so on. This<br />

step-by-step approach to discipline is very popular,<br />

probably because it intuitively sounds like a good<br />

system. In addition, this type of approach generally<br />

proves that management has given the employee<br />

every opportunity to perform. This evidence might<br />

be valuable later.<br />

For example, in the United States this information<br />

is often used in court cases to prove that an<br />

employee should have been released from his/her<br />

job. Without this, many former employees have<br />

won large court settlements because of what is<br />

know as `unlawful discharge'. Most progressive<br />

discipline programmes include four steps: oral reminders,<br />

written reminders, paid decision-making<br />

leave and discharge. In each stage of this process<br />

except discharge, the emphasis is on positively<br />

encouraging good behaviour.<br />

discount pricing see pricing<br />

discourse<br />

ROBERT H. WOODS, USA<br />

A discourse is the statements or talk constituting a<br />

social language about a subject. That talk constructs<br />

the message in certain `lights', collectively<br />

constraining other ways of seeing and knowing. In<br />

tourism, those within a state agency, travel trade<br />

association or particular population may<br />

�through their speech and writing) consciously or<br />

unconsciously privilege certain representations of<br />

history, nature and so on, denying rival explanations.<br />

discretionary travel<br />

KEITH HOLLINSHEAD, UK<br />

Discretionary travel comprises all non-compulsory<br />

forms of tourism. It is engaged in after fulfilling<br />

obligatory trips related to institutional and social<br />

responsibilities, such as work and family. Occurring<br />

in leisure time, the journeys are perceived as<br />

pleasurable. The trips can be measured objectively<br />

through time budget studies or subjectively<br />

through perception of the degree of freedom of<br />

choice.<br />

discriminant analysis<br />

discriminant analysis 153<br />

DAVID J. TELFER, CANADA<br />

Discriminant analysis is a multivariate statistical<br />

technique used to estimate the relationship between<br />

a single categorical dependent variable �such<br />

as tourist versus non-tourist) and a set of metric<br />

�interval or ratio level) independent variables. The<br />

primary objective of this analysis is to understand<br />

differences among the groups �as defined by the

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