09.12.2012 Views

Untitled

Untitled

Untitled

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

y the nobility suddenly found they had no nobles<br />

to feed.<br />

Throughout the 1800s both restaurants and<br />

hotels developed, serving all strata of the population.<br />

By 1848 in New York there was everything<br />

from Sweeney's �a sixpenny eating house) through<br />

Brown's �a restaurant catering for the gentility), up<br />

to Delmonico's �the top American restaurant of its<br />

day). For immigrants to the New World, setting up<br />

in the restaurant business was a relatively easy way<br />

to get established, especially if the menu catered for<br />

the large numbers of immigrants from that country.<br />

The diversity of American cuisine derives from<br />

the blending together of all these different ethnic<br />

traditions. At this time, most major European cities<br />

and most eastern cities in North America had<br />

luxury hotels, such as the Palmer House in Chicago<br />

and the Ritz in London.<br />

The link between food, drink and lodging<br />

continued with the growth of the railways and air<br />

travel. In the United Kingdom and other countries,<br />

the railway companies were major investors in<br />

hotels, often built as part of their concourse. The<br />

companies also included restaurant cars in their<br />

rolling stock, especially on long train journeys such<br />

as the Orient Express and the Trans-Siberian<br />

railway. Even the first commercial flights, by KLM<br />

between London and Paris in 1919, included prepacked<br />

meals. By the 1930s, Pan American's<br />

clipper service included dining at tables like in a<br />

restaurant.<br />

At the beginning of the twentieth century, more<br />

and more people worked some distance away from<br />

home, in factories and offices. In the United States,<br />

many new kinds of restaurant were developed to<br />

cater for such people: diners �1872), lunch counters<br />

�1873), self-service �1885), cafeterias �1890) and<br />

short-order restaurants �1905) all entered into the<br />

American vocabulary. Between 1910 and 1925 the<br />

number of restaurants in America grew by 40 per<br />

cent; New York alone had 17,000 outlets in 1925.<br />

Four years earlier, in 1921, Bill Ingram and Walter<br />

Anderson started the first hamburger chain when<br />

they opened their first White Castle restaurant,<br />

although it was not until 1954 that the term `fast<br />

food' was coined. Since then, the hospitality<br />

industry has grown into a global industry providing<br />

food, drink and accommodation in an increasingly<br />

wide range of settings and formats.<br />

hospitality 285<br />

There is considerable variation in the accuracy<br />

of data about the hospitality industry collected in<br />

different countries. For instance, there is in<br />

practical usage no definitive definition of what<br />

constitutes a hotel, although the World Tourism<br />

Organization has established guidelines. In the<br />

United States, the main sources of information<br />

about the industry are two trade associations,<br />

American Hotel and Motel Association and<br />

National Restaurant Association. In the<br />

United Kingdom, the official source of industry<br />

data is the Standard Industrial Classification. The<br />

classification tends to be based around the British<br />

approach to licensing premises, either with<br />

regards to health and safety or the sale of alcohol.<br />

While this makes classification and data collection<br />

relatively easy, licensing arrangements may not be<br />

the best way to understand and analyse the<br />

industry. Other UK sources of data include the<br />

Hotel Training Foundation, the British Tourist<br />

Authority, Home Office, British Hospitality Association<br />

and Business Monitor.<br />

According to World Tourism Organization<br />

figures, there were 11.8 million hotel rooms in<br />

the world in 1993, with an average growth of 2 per<br />

cent over the previous five years. However, growth<br />

is variable in different parts of the world: the<br />

highest annual growth �6.8 per cent) is in the East<br />

Asia Pacific region, whilst both the Middle East<br />

and Eastern Europe experienced a reduction in the<br />

number of rooms. Most of these hotel rooms are<br />

located in Europe, with 44 per cent of the total.<br />

North American has 32 per cent and Asia Pacific<br />

12 per cent. Africa, the Caribbean, South Asia,<br />

Latin America and the Middle East each has less<br />

than 5 per cent. Sources of business for hotels also<br />

varied by region. On average around the globe,<br />

domestic business �48 per cent) is slightly less than<br />

foreign business �52 per cent). However in North<br />

American 85 per cent of business is domestic, while<br />

in Africa, Asia and the Middle East only 20 per<br />

cent is domestic.<br />

Similar growth in global restaurant brands is<br />

also occurring. In the mid-1990s, it was estimated<br />

that the top 100 companies operated nearly<br />

110,000 units in the United States and a further<br />

20,000 outside the country. Seventy per cent of the<br />

sales are in so-called quick service or fast food<br />

restaurants, such as Burger King, KFC and Taco

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!