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260 Grand Tour<br />

century. A tour could last from anywhere between<br />

two to eight years.<br />

The Grand Tour is an example of long-term<br />

continuity in tourism history. In some sense, it<br />

was a re-emergent form of cultural tourism from<br />

the ancient world where wealthy Romans, for<br />

instance, would visit the glories of Greece and<br />

Egypt. Furthermore, the route patterns and<br />

facilities of the Grand Tour built upon the<br />

infrastructure provided for pilgrims and other<br />

travellers since the Middle Ages.<br />

The majority of tourists on the Grand Tour<br />

were the young male offspring of the affluent. In<br />

Britain, they came from the ranks of the landed<br />

classes, whose estates and other sources of wealth<br />

provided the time and money for extensive travel.<br />

The educated middle classes would provide the<br />

tutors to the young tourists, while the working<br />

classes provided their accompanying servants. By<br />

the early nineteenth century, the middle classes<br />

were increasingly becoming Grand Tourists themselves,<br />

sometimes accompanied by their families. At<br />

this stage the tour had reduced in length, often<br />

lasting for no more than a few months.<br />

The underlying causes of the Grand Tour can<br />

be traced to the changing cultural relations<br />

between different parts of Europe which evolved<br />

from the sixteenth century onwards. Classical<br />

antiquity and the Renaissance formed the centre<br />

of the culture of educated elites in Britain, France<br />

and Germany, and this stimulated the desire to visit<br />

Italy in particular. Allied to this were developments<br />

in philosophy and science, which emphasised the<br />

importance of travel in the quest for knowledge.<br />

To these educational and cultural motives must<br />

also be added that of health, and the appeal of the<br />

warm south for curing real or imagined ailments.<br />

Distinct spatial and temporal patterns of travel<br />

were created. Some of these patterns remained<br />

little changed, while others were modified by taste<br />

and travel conditions. A dominant route pattern<br />

was that which ran through France via Paris, to the<br />

RhoÃne Valley, thence crossing the Alps to Turin or<br />

going by sea from Marseilles to Italy. Within Italy,<br />

an enduring pattern connected Florence, Rome,<br />

Naples and Venice, combining visits to antiquities<br />

and the Renaissance heritage with the delights of<br />

cosmopolitan culture. North of the Alps, there was<br />

a circuit of the courts of Germany or a return<br />

journey via the Rhine. Route patterns could be<br />

modified by changing aesthetic tastes. The picturesque<br />

and romantic movements of the later<br />

eighteenth century encouraged more tourists to<br />

include scenic tours of Switzerland and the<br />

medieval towns of central Italy in their itineraries.<br />

There were few major changes in travel<br />

conditions during the period of the Grand Tour,<br />

and it is unlikely that the coming of the railways<br />

was significant for ending its significance. The<br />

railway network was still in its infancy in Europe<br />

when the tour declined as a major institution.<br />

Tourists from Britain departed for the Grand<br />

Tour either in April±May or late August±September.<br />

This was either at the end of the fashionable<br />

season or timed to cross the Alps before the winter.<br />

Journeys were also timed to be in Rome at<br />

Christmas and Easter and Venice for Ascensiontide.<br />

Travel in Italy was generally during the winter<br />

months, avoiding the summer heat in Rome and<br />

Naples. Thus, distinct visitor seasons were created<br />

in these centres �see seasonality). In terms of<br />

length of stay, Rome, Venice, Florence, Naples and<br />

Paris generally dominated the time spent in<br />

particular places, with visits of several months<br />

being common.<br />

An embryonic tourism industry supported the<br />

needs of the visitors. In many instances, of course,<br />

the tourists simply formed part of the general<br />

clientele for transport and accommodation, but<br />

in some centres their numbers and wealth created<br />

particular responses. For example, the Piazza di<br />

Spagna area of Rome formed the main centre for<br />

visitor apartments in that city, while Florence<br />

gained a reputation for the quality of its tourism<br />

accommodation by the later eighteenth century.<br />

Tour guides to attractions could be found in<br />

many centres, as could a souvenir industry. By the<br />

1820s, a number of entrepreneurs �see culture<br />

broker) were providing inclusive packages of<br />

transport, lodgings and food for visitors to Switzerland.<br />

Information and advice could be obtained<br />

from the diplomatic and banking network around<br />

the continent.<br />

By the middle of the nineteenth century, the<br />

Grand Tour had largely faded. The elite moved on<br />

to new areas such as Greece and the Near East or<br />

to exclusive resorts within Europe. Yet, the<br />

cultural centres of the continent continue to draw

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