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Association Internationale
d'Experts Scientifiques du
Tourisme
The aim of this tourism research association,
known as AIEST, is to foster friendly relations
among its members, to promote scientific activity
on the part of its members, to provide documentation
services, to facilitate exchange of views and
experience, to support the activity of tourism
centres of research and education, and to develop
relations among its members and institutions. Its
main activities include organising an annual
conference and publishing The Tourist Review,
its official organ, as well as conference proceedings.
The Association was founded in 1951, and had 380
members from some fifty countries in 1998. Its
headquarters is in St. Gallen, Switzerland.
ORHAN ICOZ, TURKEY
Association Mondiale pour la
Formation HoÃtelieÁre et
Touristique
The Association Mondiale pour la Formation
HoÃtelieÁre et Touristique �World Association for
Hospitality and Tourism Training) or AMFORHT
was founded in 1969 in Nice, France, as a platform
for exchange and cooperation among official
international organisations �especially the World
Tourism Organization), private industry operators
and companies, and educators, in order to
define, adapt, develop and promote hospitality and
tourism education and training. The membership
of AMFORHT �institutes, universities, educators
and consultants) is worldwide. Its headquarters are
located in Nice.
SERGE PERROT, FRANCE
Association of Conference and
Events Directors-International
The Association of Conference and Events
Directors-International �ACED-I) promotes high
standards of business and ethical conduct and
fosters communication and sharing of concepts and
ideas among its members. It collaborates with sister
associations in an effort to unite the profession.
The association encourages research projects that
enhance the effectiveness and credibility of conference
and event services. ACED-I is located in
Fort Collins, Colorado, United States.
TURGUT VAR, USA
Association of Travel Marketing
Executives
The Association of Travel Marketing Executives
�ATME), with its headquarters in New York,
represents the interest of tourism marketing
executives. Its mission is to facilitate education
and professionalism in this field. It provides and
facilitates networking opportunities, insights and
information, strategic partnership opportunities,
new realms of professional possibilities, and solutions
to marketing challenges to its members.
ATME has over 600 national members and
about thirty international members. Among other
benefits, members receive subscriptions to Travel
Marketing Decisions Magazine �quarterly) which publishes
articles ranging from destination marketing
to new technology. ATME organises annual
conferences and monthly meetings.
attention
attention 33
MARYAM KHAN, USA
Attention is a concept from psychology which
refers to the concentration of senses, thought and/
or awareness on an object or feature of the
environment. Directing and focusing senses and
thoughts on a particular feature of the environment
is a necessary prerequisite for processing information
about the feature and for acting or behaving.
Attention is an important concept in psychology
because it determines what is considered in
conscious thought. It precedes perception and
cognition. In simpler terms, if people are to
process and remember information, then one must
first be sure that their attention is directed towards