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604 travel writer<br />

satisfying both active visitor and sedentary armchair<br />

traveller.<br />

Further reading<br />

Adams, P.G. �1983) Travel Literature and the Evolution<br />

of the Novel, Lexington, KY: U niversity of<br />

Kentucky.<br />

Batten, C.L. �1978) Pleasurable Instruction:Form and<br />

Convention in Eighteenth Century Travel Literature,<br />

Berkeley, CA: University of California. �A<br />

detailed critique of the genre in the eighteenth<br />

century with useful discussions on authenticity.)<br />

Casson, L. �1974) Travel in the Ancient World, London:<br />

Allen and Unwin. �An introduction to travel<br />

writing and literature in ancient Greece and<br />

Rome.)<br />

Fussell, P. �1980) Abroad:British Literary Travelling<br />

Between the Wars, Oxford: Oxford University<br />

Press. �Discusses a range of travel literature in<br />

the early twentieth century.)<br />

travel writer<br />

JOHN TOWNER, UK<br />

Imaginative literature has always incidentally<br />

featured destinations or forged links between<br />

writers and places. In the last hundred years there<br />

has been a massive growth in travel writing as a<br />

specialist, non-fiction genre in its own right whose<br />

prime subject is touristic. Both kinds of writing<br />

exert a powerful, but under-researched, influence<br />

on tourism.<br />

treaty<br />

A.V. SEATON, UK<br />

Treaties promoting trade in tourism have political<br />

and economic ramifications and serve as integral<br />

parts of the world's political economy, with<br />

bilateral agreements as the most common form.<br />

Usual objectives of treaties and agreements include<br />

increasing two-way tourism, supporting efforts of<br />

national tourism organisations and their promotion<br />

offices, improving facilitation, encouraging<br />

reciprocity in industry investment, promoting<br />

standardisation and sharing of statistics,<br />

suggesting cooperation on international policy<br />

issues, and fostering consultation and a focus on<br />

education, training and mutual understanding.<br />

A significant agreement with worldwide trade<br />

impact on tourism is the General Agreement on<br />

Tariffs and Trade �GATT). Signed in 1994 by 125<br />

nations, its sub-agreement, the General Agreement<br />

on Trade and Services �GATS), sets forth global<br />

trading rules for service industries providing<br />

procedures for liberalisation of trade through<br />

intergovernmental negotiations. The member<br />

countries agreed to submit commitment schedules<br />

specifically outlining national trading rules for each<br />

service sector. Over 100 countries have submitted<br />

schedules in tourism, more than in any other<br />

service sector. GATS is legally binding, with<br />

signatory countries agreeing to specific rights and<br />

obligations which may be disputed, settled or<br />

enforced through established procedures. Its rules<br />

guide member countries towards progressive<br />

liberalisation of commercial policies including<br />

gradual accord of market access, national treatment<br />

and most-favoured nation status to all<br />

members.<br />

The North American Free Trade Agreement<br />

�NAFTA) is a regional trilateral treaty arrangement<br />

using GATT principles. NAFTA principles apply<br />

universally to all sectors including tourism, and<br />

exclude only those singled out in the annexes.<br />

Under NAFTA, the United States, Canada and<br />

Mexico accord national treatment to tourism<br />

services. This signifies treatment as favourable as<br />

that accorded by a province or state to those<br />

residing within that domain. The effect is liberalisation<br />

of intra-border trade in tourism services and<br />

reduction of barriers. NAFTA requires annual<br />

consultations to monitor implementation of<br />

tourism provisions which ensures regular review<br />

of tourism matters, and encourages more positive<br />

regional relations.<br />

Tourism treaties and agreements aim to reduce<br />

existing worldwide barriers and deter formation of<br />

new ones. They are critical components in free<br />

trade in tourism, increasing business opportunities,<br />

raising receipts, increasing job opportunities<br />

and promoting more peaceful progress toward<br />

national and international economic and social<br />

goals.

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