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Pacific Asia Travel Association
The Pacific Asia Travel Association was founded as
a not-for-profit agency in Hawaii in 1951. PATA
was established to promote the Pacific Asia region's
destinations and to provide information, research,
education and training programmes for its
members. Organisationally, it is divided into four
divisions, Pacific, Asia, Europe and Americas, with
chapters located in many countries. Its membership
consists of more than 2,100 worldwide tourism
establishments, including over 100 government,
state and city tourism bodies, and such tourism
businesses as hotels, airlines and cruise lines.
Additionally, its chapters have some17,000 tourism
representatives as their members. Major activities
of the association and its chapters include regional
and international conferences, educational and
promotional workshops, its Travel Mart which
brings buyers and sellers together, and publication
of documents supporting its goals. PATA's headquarters
was recently moved from San Francisco to
Bangkok, Thailand.
Pacific Rim
CHOONG KI LEE, KOREA
This is a collective term for nations in the Pacific
region which foster economic cooperation and
reflect a common outlook in international relationships.
Initiated in Japan in the 1960s as a response
to world trade focus, including tourism, shifting
from Europe to rapidly developing economies of
P
East Asia, the term incorporates the United
States, Canada, Australia, New Zealand,
Japan, Indonesia, Malaysia, Singapore, South
Korea, China, Hong Kong, Taiwan, Brunei,
the Philippines and Thailand.
NGAIRE DOUGLAS, AUSTRALIA
Pacific Tourism Review
Pacific Tourism Review deals with changes in outbound
and inbound tourism patterns occurring
in the wider Pacific area and their associated effects
on the region's economies and environments. A
refereed interdisciplinary journal, it aspires to
advance excellence in tourism research, promote
high-level education and nourish cultural awareness
in various tourism sectors by integrating
industry and academic perspectives. First appearing
in 1997, it is published quarterly by Cognizant
Communication Corporation �ISSN 1088±4157).
package tour
RENE BARETJE, FRANCE
A package tour is an inclusive form of travel
organised by intermediaries or middlemen. It
represents a bundle of tourism goods and services,
marketed as one particular product or brand and
sold at an inclusive price. It is often defined as a
prearranged combination of not fewer than two
items, such as transportation and accommo-