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598 transportation, globalisation of<br />

the years have made a tremendous impact on<br />

tourism volumes. In the nineteenth century and<br />

before, means of transportation were limited, slow<br />

and often expensive. As a result, most destinations<br />

attracted only a fraction of the potential tourists<br />

that could be drawn to that location. The<br />

development of rail and highway transportation<br />

in the late nineteenth and twentieth centuries<br />

allowed for a much larger volume of travel.<br />

The development of the air mode, along with<br />

the highway mode, has arguably had the greatest<br />

impact on travel, particularly for longer distances.<br />

The advent of the `jet age' in air transportation<br />

ushered in a period of tremendous growth in longdistance<br />

travel, especially across the Atlantic and<br />

throughout the Pacific Basin, where travel<br />

distances tend to be quite long and often over<br />

water. Destinations such as Hawaii, Tahiti, Australia<br />

and New Zealand would not have experienced<br />

tourism growth to any substantial degree<br />

without the speedy and economical transportation<br />

afforded by jet aircraft. As the demand for tourism<br />

grows in the future, transportation managers and<br />

policy makers will face growing challenges. Without<br />

such efficient and effective systems, the<br />

expansion of tourism will be hindered.<br />

See also: international aviation liberalisation;<br />

motor coach tours; route system<br />

Further reading<br />

Heraty, M.J. �1989) `Tourism transport ±<br />

implications for developing countries', Tourism<br />

Management 10�4): 282±92. �Discusses the role<br />

and importance of ground transport in developing<br />

nations' tourism industries.)<br />

Hobson, P.S. and Uysal, M. �1993) `Infrastructure:<br />

the silent crisis facing the future of tourism',<br />

Hospitality Research Journal 17�1): 209±15. �Examines<br />

future transportation scenarios as they affect<br />

the tourism industry.)<br />

Page, S. �1994) Transport for Tourism, London:<br />

Routledge. �Evaluates the relationship between<br />

tourism travel and the transport industry and<br />

impacts on transport providers, managers and<br />

policy makers.)<br />

World Tourism Organization �1994) Aviation and<br />

Tourism Policies:Balancing the Benefits, London:<br />

Routledge. �Discusses recent developments in<br />

aviation and tourism policies.)<br />

FREDRICK M. COLLISON, USA<br />

transportation, globalisation of<br />

The emergence of the global economy is perhaps<br />

the most significant trend of the twentieth century.<br />

The interconnectedness and interdependencies of<br />

world trade and travel will preclude individual<br />

markets from remaining isolated from the rest of<br />

the world. As the globe continues to shrink, rapid<br />

communications and transportation linkages<br />

will become even more essential. A major contributor<br />

to this growth is the international aviation<br />

industry, which has benefited from the deregulation<br />

and liberalisation policies of the last decade.<br />

Since the 1980s, the world has witnessed very<br />

rapid increases in international commerce. These<br />

gains are a result of many factors, including<br />

technology advances and transfers, productivity<br />

increases, freedom for former socialist states<br />

and the resultant market expansions, the establishment<br />

of free trade areas and economic unions, and<br />

more affluent consumers. As a result, producers<br />

and consumers need more frequent interaction and<br />

communication in order to provide responsive<br />

services. Often, cooperative agreements or<br />

alliances are made with international partners in<br />

order to facilitate smooth exchanges of goods and<br />

services.<br />

International airlines have been prime beneficiaries<br />

of this phenomenal growth in world trade.<br />

These airlines have experienced tremendous increases<br />

in the volume of passengers and air cargo<br />

carried in recent years. At times, however, these<br />

airlines have been frustrated in expanding their<br />

global networks in a timely and efficient manner.<br />

Among the difficulties to be overcome are archaic<br />

governmental regulations and traditional bilateral<br />

approaches to international air services �see international<br />

aviation bilateral).<br />

The major purposes of these economic regulations<br />

and bilateral agreements were �and are) to<br />

protect the national flag carriers and limit the<br />

competition faced from foreign flag airlines.<br />

Restrictions were placed on fares, routes and

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