Untitled

664 Index
market research see marketing; marketing research
market segmentation 374±5, 376
adventure tourism 11
advertising 13
airlines 138
alternative tourism 20±1
and activities 9
and anti-tourism 27
and differential pricing 460
automatic interaction detection 45±6
branding 55±6
cluster analysis 85
conjoint analysis 101
direct marketing 152
psychographics 471
see also target marketing
market systems, economics 161
marketing 369, 357±8
and accessibility 2
Austrian tourism 43
and consumerism 106
and product life cycle 463
city offices 80±1
communication mix 92
consortia 104
customer satisfaction 520
database 134, 152
destination 378±9
destination management 146
direct 152
events 210
green 264
hotel chains 76
human resource implications 289
in Germany 253
internal 314
international 380
Journal of Hospitality and Leisure Marketing 388±9
Journal of Restaurant and Foodservice Marketing
339±40
Journal of Travel Tourism Marketing 340
Journal of Vacation Marketing 340±1
literary connotations 360
media coverage 341
media planning 385±6
of airlines 17
of attractions 36
personal selling 434±5
product positioning 464
regional organisations 494±5
relationship 496
role of images 145
sales promotion 517±18
strategic 560±1
target 572
telemarketing 575
trade show 592
use of demography 139
use of discriminant analysis 154
use of regional divisions 494
see also franchising; overseas office; tourism office;
promotion, place
marketing audit 376, 378
of events 209
marketing communication see communication mix
marketing information system 46, 379±80
marketing mix 376, 380±1
marketing objective 376, 380, 381, 525
use of direct marketing 152
marketing plan 81, 376, 381
role of national character 404
marketing research 13±14, 381±3
multidimensional scaling 397
marketing strategy 431
markets, contestable 375
Marrakech �Morocco) 392
Marseilles �France) 487
Marx, Karl 19, 23, 81, 146, 452
Maslach, C. 62
Maaslow, A.H. 216, 520, 525
Mason, Peter 8±9, 610
mass tourism 81, 257, 383
and dependency theory 143
and package tours 424
and responsible tourism 507
and souvenirs 548
charter flights 77
control through language 348
critics 118
Cuba 122
future of 242
history 324, 333
organised 384
placelessness 439
Portugal 455
pseudo-events 471
sun, sand, sea and sex 564
see also democratisation; group inclusive tour;