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profit margin 466<br />

profit sensitivity analysis 466±7<br />

profit variance analysis 467±8<br />

profitability, and quality 480<br />

project-based learning 182<br />

promotion 380, 381<br />

place 367, 468±9<br />

and expectation 215<br />

brochures 58±9<br />

cuisine 123<br />

greenspeak 263<br />

Kenya 344<br />

Netherlands 412<br />

Peru 435<br />

role of national character 404<br />

through overseas offices 421±2<br />

puns in 469<br />

see also sales promotions<br />

promotion mix see marketing; marketing mix; sales<br />

promotion Promperu 435<br />

property management system 32, 469<br />

prostitution 55, 148, 150, 383, 437, 341, 470, 507,<br />

530, 577<br />

protected area 470<br />

protected landcapes/seascapes 406<br />

prototypical tourism form 470±1<br />

Providencia Island �Colombia) 89<br />

Provincial Tourist Offices �Italy) 333<br />

Przeclawski, Krzysztof 359, 444±5<br />

pseudo-event 471, 501, 621<br />

psychographics 471<br />

psychology 471±3<br />

cognition 87<br />

connotation 102±3<br />

cognitive dissonance 87±8<br />

motivation 393<br />

of leisure 355<br />

of satisfaction 520<br />

optimal arousal 418<br />

perceived freedom 241<br />

social interaction 540<br />

transactional analysis 594±5<br />

Public Authority for Conference Centre �Egypt)<br />

187<br />

public goods 473<br />

public health 273, 473±4<br />

public participation 474±5<br />

public policy 445±6<br />

see also policy<br />

public±private partnership 429<br />

public recreation see park; recreation<br />

public relations 377, 475±6<br />

and community attitude 94<br />

public sector economics 162±3<br />

publicity see public relations<br />

Puerto Plata �Dominican Republic) 159<br />

Puerto Rico 503<br />

Puerto Vallarta �Mexico) 389<br />

puns in promotion 469<br />

purchasing 476<br />

purchasing power parity 236<br />

purpose 477<br />

push±pull factors 393, 477<br />

Pyrennees 238, 514<br />

qualitative research 233±4, 478±9, 508<br />

quality 479±80<br />

and education issues 184<br />

and efficiency 186<br />

and package tours 424<br />

attitudinal training 170<br />

classification 82±3<br />

competitive advantage 98±9<br />

environmental 480±2<br />

hallmark event 211<br />

of theme parks 579<br />

service 530<br />

transportation 482±3<br />

WTO involvement 630<br />

see also standardisation<br />

quantitative method 233, 483±4, 508, 605<br />

Quesnay, FrancËois 311<br />

quest 484±5<br />

see also Grand Tour<br />

queue behaviour 217<br />

quick service see fast food<br />

Rabat �Morocco) 392<br />

race 486<br />

radio 487<br />

Radisson Hotels 157<br />

rail 487, 595, 596, 597<br />

and hotel development 285<br />

class of service 82<br />

rainforest 342<br />

Ramada hotels 240<br />

Ranger, T. 408<br />

Index 671

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