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Alimentación salud y cultura - SANHISO C. International health and ...

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AlimentAción, sAlud y culturA: encuentros interdisciplinAres<br />

279<br />

discreet changes in food portions <strong>and</strong> an unlimited amount of food<br />

<strong>and</strong> found that although there were significant data to illustrate that<br />

consumption increased simultaneously with food portion size, there<br />

were no data to support the hypothesis that some individuals were<br />

more likely to over consume than others. This stance has been challenged<br />

by Burger et alii (2007) who found in their research that an<br />

individual’s BMI accounted for 28-51% of the variance in choice of<br />

food portion size.<br />

There is a wealth of research which addresses the impact of increasing<br />

portion sizes on obesity levels in the United States, however<br />

very little has been conducted elsewhere. A comparative study by Rozin<br />

et alii (2003) found that despite the French gastronomic tradition<br />

of rich, calorie-laden food, there was a significantly lower prevalence<br />

of obesity in France than in the United States, a phenomenon referred<br />

to as the ‘French Paradox’. Their findings highlighted how the French<br />

consume much less food in one sitting, that snacking was not commonplace<br />

<strong>and</strong> that there was a greater respect for food in French<br />

culture when compared to the USA. They argue that it is attitudes<br />

towards food, or the ecology of eating, which most significantly affects<br />

obesity levels. Interestingly, a cross-national study by Rabin et<br />

al (2006) showed that within Europe, the United Kingdom displayed<br />

one of the highest obesity prevalence’s, whereas France had one of<br />

the lowest which prompts us to question whether the British eating<br />

environment has evolved similarly to that of the USA.<br />

There have been no significant pieces of research conducted to<br />

date into changes in portion size in Britain over the past century, so<br />

it is important to contextualise some of the major historical events<br />

which have shaped the 21 st century British eating environment. Two<br />

of the most important events are, arguably, the impact of the Second<br />

World War <strong>and</strong> rationing <strong>and</strong> the introduction of intensive farming<br />

methods.<br />

At the outbreak of the Second World War (1940) rationing was<br />

swiftly introduced into Britain, because of food shortages resulting<br />

from the nations’ heavy reliance on imported foodstuffs <strong>and</strong> the need<br />

to direct resources toward the War effort. The rationing scheme categorized<br />

foodstuffs into three groups; rationed foods (meat, bacon,<br />

ham, fats, cheese, sugar <strong>and</strong> sugar products), quasi-rationed foods<br />

(milk <strong>and</strong> eggs) <strong>and</strong> un-rationed foods (local, seasonal fruit <strong>and</strong> veg-

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