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Alimentación salud y cultura - SANHISO C. International health and ...

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290<br />

Diversos autores<br />

Plate size<br />

Another theme which emerged from the research was the issue of<br />

plate size <strong>and</strong> this was rather unexpected as, although research has<br />

been conducted into its effects in the USA (Rolls et alii, 2007; Wansink<br />

et alii, 2005), it was not predicted that this is something which<br />

the public would be conscious of. Participants in the focus group<br />

discussed how they felt that plate sizes had increased <strong>and</strong> how this<br />

directly affected food consumption. Participants discussed an awareness<br />

<strong>and</strong> personal experience of a link between portion size <strong>and</strong> consumption<br />

with some sharing with the group that they purposefully<br />

used smaller plates when dieting although research by Rolls et alii<br />

(2007) found that reduction in plate size did not significantly affect<br />

energy intake in the way that increased plate size does. This issue<br />

was also identified by participants in the website forum threads who<br />

felt that the ‘fashion’ of larger plate size was something which had<br />

emerged in restaurants <strong>and</strong> subsequently carried over into the domestic<br />

environment because of its ‘feel of affluence <strong>and</strong> confirmation of<br />

success’ (Male, aged 46-55, Website Forum Contributor). This opinion<br />

echoes others about oversized food portions originating in restaurants<br />

<strong>and</strong> also links with participants’ beliefs that increased consumption<br />

is symbolic of status, luxury <strong>and</strong> achievement.<br />

‘Waste not, Want not’<br />

The notion of waste was often referred to by participants throughout<br />

the period of study. The slogan ‘Waste Not, Want Not’ was introduced<br />

to Britain during the war years by the Ministry of Food, <strong>and</strong> refers to<br />

a national drive which encouraged people to be frugal <strong>and</strong> thrifty<br />

with all resources <strong>and</strong> was specifically adopted by the nation in relation<br />

to food wastage. Participants in the focus group discussed how<br />

this mentality was readily adopted <strong>and</strong> in particular among mothers,<br />

as a means to ensure that children consumed everything presented<br />

to them, which was vitally important during the period of rationing.<br />

This notion becomes problematic however when implemented in a<br />

food secure context, even more so in an environment deemed to be<br />

obesogenic. As one would expect the discussions of this slogan were<br />

most prevalent among focus group participants, who felt strongly that

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