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Alimentación salud y cultura - SANHISO C. International health and ...

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292<br />

Diversos autores<br />

People are just constantly eating <strong>and</strong> drinking all the time <strong>and</strong> you<br />

never saw this before. We just didn’t snack before. You just ate at meal<br />

times (Female, aged 56-65, Focus Group Participant)<br />

One participant felt that the reason snacking had become commonplace<br />

was a combination of improved food storage <strong>and</strong> refrigeration, the<br />

prevalence of ‘Buy One Get One Free’ deals in supermarkets <strong>and</strong> the<br />

increase in the number of working mothers, which meant that ‘grazing<br />

became a normal state of affairs (Female, aged 66-75, Focus Group Participant).<br />

The nutritional content of typical snack foods was also addressed,<br />

with many referring to such foods as ‘junk’ <strong>and</strong> these products were<br />

also blamed for rising obesity levels within Britain. In light of the<br />

discussions at the focus group <strong>and</strong> website forum threads, the issue<br />

was also addressed within the survey, specifically looking at typical<br />

snack foods which people consume, along with snacking frequency.<br />

The findings show that the average number of snacks consumed per<br />

person per day was three, with some participants regularly consuming<br />

five snacks a day. The most popular types of snacks were crisps,<br />

biscuits <strong>and</strong> chocolate, with only 25% of participants selecting what<br />

were deemed to be ‘<strong>health</strong>ier snacks’ (fruit, nuts, cereal bars <strong>and</strong> yoghurts).<br />

Other typical snacks reported were cake, s<strong>and</strong>wiches, cheese,<br />

custard, muffins <strong>and</strong> toast. These findings correlate with the ideas<br />

presented by focus group participants as to what people typically<br />

choose to snack on, as well as how often people snack. Two of the<br />

most popular snacks, crisps <strong>and</strong> chocolate bars, are foods which now<br />

come in a range of different sizes, often with ‘big eat’ ‘king size’ <strong>and</strong><br />

‘super size’ options. For instance, a st<strong>and</strong>ard bag of Walkers ready salted<br />

crisps contains 133kcal, whereas a ‘Big Eat’ bag of the same product<br />

contains 265kcal, basically twice as many. The increased portion<br />

sizes available for these products, coupled with the fact that they are<br />

frequently consumed can only be detrimental to consumers’ <strong>health</strong>.<br />

Discussion<br />

The research shows that there is public awareness of an increase in<br />

portion sizes, with many people viewing this change negatively. The<br />

impact of exposure to American culture, a cause suggested by participants,<br />

is certainly a plausible explanation as to why portion sizes

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