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Alimentación salud y cultura - SANHISO C. International health and ...

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284<br />

Diversos autores<br />

there social factors which are influencing obesity as well as biological<br />

factors, such as the mismatch between modern <strong>and</strong> evolutionary<br />

environments?<br />

The British public appear to be eating more however, the reality<br />

<strong>and</strong> causation of changes in consumption remains unclear. There<br />

could be many possible explanations for the increase in consumption<br />

levels including increased food waste, more instances of consumption<br />

per person, per day or consumption of larger portions when<br />

eating. Building on this, an explorative study was conducted which<br />

aimed to focus upon one of these scenarios <strong>and</strong> identify whether<br />

people believed that increases in portion size were occurring <strong>and</strong><br />

how this may affect obesity levels. The research aimed to establish<br />

public perceptions of portion size <strong>and</strong> how they conceived them to<br />

be related to obesity. The findings of this qualitative research will be<br />

the proceeding discussion.<br />

Methodology<br />

This study adopted a mixed methodological approach, consisting of a<br />

survey, a focus group <strong>and</strong> the creation of threads on internet website<br />

forums.<br />

surVey<br />

A small, explorative survey was conducted with a total of 24 participants,<br />

14 of whom were males <strong>and</strong> 10 were females. The sample<br />

was drawn from three different social groups: a youth club, a church<br />

group <strong>and</strong> a day centre for the elderly. The reason these groups were<br />

selected was because they were deemed to be representative of different<br />

generations with the intention of allowing the opinions <strong>and</strong><br />

perceptions of different age groups to be represented. The survey<br />

consisted of a combination of open ended <strong>and</strong> closed questions <strong>and</strong><br />

addressed the topics of perception of changing portion sizes, attitude<br />

towards changing portion sizes (which followed the second topic, so<br />

as not to be leading) <strong>and</strong> personal dietary habits.

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