Nevada_Executive_Budget_2013-2015

Activity: Tourism Marketing and Advertising
This team's marketing campaigns create brand excitement through an integrated marketing strategy
that reaches travelers through traditional and social media channels. The Commission collects and
analyzes economic data and conducts ROI research studies to measure the impact of the
advertising.
Performance Measures
1. Tax Revenue Influenced by Nevada Commission on Tourism
2012 2013 2014 2015
Type: Actual Projected Projected Projected
Dollars: 101,725,152 96,295,347 107,467,856 110,158,966
2. Website Activity and Conversions
2012 2013 2014 2015
Type: Actual Projected Projected Projected
Amount: 220,803 163,391 166,659 169,992
3. Nevada Commission on Tourism-Influenced Consumer Requests
2012 2013 2014 2015
Type: Actual Projected Projected Projected
Amount: 222,197 176,358 177,599 178,866
Resources
Funding FY 2014 FY 2015
Other $ 8,765,097 8,774,282
FTE 6.00 6.00
TOTAL $ 8,765,097 8,774,282
FTE 6.00 6.00
Objectives FY 2014 FY 2015
Consumer Education
(Business Development and
Services)
2,191,274 2,193,570
Economic Vibrancy
(Business Development and
Services)
6,573,823 6,580,712
DEPARTMENT OF TOURISM AND CULTURAL AFFAIRS TOURISM - 4
DTCA - COMMISSION ON TOURISM