Nevada_Executive_Budget_2013-2015

TOURISM - TOURISM DEVELOPMENT FUND
225-1522
PROGRAM DESCRIPTION
The primary mission of the Nevada Commission on Tourism (NCOT) is to generate revenue for the State of Nevada through tourism activities that encourage overnight stays. NCOT
accomplishes this through administering a strategic integrated marketing plan that consists of a robust research program measuring visitation and identifying salient consumer purchase
behavior; public relations, public affairs and social media outreach; traditional and digital advertising and customer engagement programming including customer relationship management,
fulfillment and call center operations; web and mobile application development; domestic and international sales, including a presence at key consumer and travel trade shows; and grants and
educational programs and conferences designed to enhance business opportunities for Nevada's tourism industry. Statutory Authority: NRS 231.160 to NRS 231.360.
BASE
This request continues funding for twenty-five positions and associated operating costs. One-time expenditures have been eliminated and partial year costs have been annualized.
2012-2013 2013-2014 2013-2014 2014-2015 2014-2015
2011-2012 WORK AGENCY GOVERNOR AGENCY GOVERNOR
ACTUAL PROGRAM REQUEST RECOMMENDS REQUEST RECOMMENDS
RESOURCES:
BALANCE FORWARD FROM PREVIOUS YEAR 3,037,254 4,777,596 3,951,876 3,333,337 4,907,683 3,856,741
BALANCE FORWARD TO NEW YEAR -4,777,595 0 0 0 0 0
LODGING TAX 17,318,898 17,596,851 18,665,167 18,148,042 19,188,854 18,655,873
REGISTRATION FEES 8,233 9,750 9,750 9,750 9,750 9,750
PRIOR YEAR REFUNDS 44 0 0 0 0 0
TOTAL RESOURCES: 15,586,834 22,384,197 22,626,793 21,491,129 24,106,287 22,522,364
EXPENDITURES:
PERSONNEL 1,936,548 2,135,955 2,201,602 2,200,877 2,213,437 2,212,686
OUT-OF-STATE TRAVEL 49,796 57,285 49,796 49,796 49,796 49,796
IN-STATE TRAVEL 31,886 27,656 34,227 32,855 34,227 32,855
OPERATING EXPENSES 311,909 294,485 314,018 303,673 314,018 303,673
OUTSIDE POSTAGE 384,408 403,962 384,408 384,408 384,408 384,408
TRANSFER TO NEVADA FILM OFFICE 638,187 685,429 665,487 660,007 666,891 657,304
INFORMATION SERVICES 73,759 56,681 33,795 33,795 33,795 33,795
TRAINING 6,485 8,897 6,485 6,485 6,485 6,485
MARKETING & ADVERTISING 7,784,021 9,591,810 8,754,459 8,755,522 8,765,209 8,760,872
TRANSFER TO STATE PARKS 509,131 509,131 509,131 509,131 509,131 509,131
RURAL MATCHING GRANTS 1,264,981 1,371,432 1,264,981 1,264,981 1,264,981 1,264,981
WASHINGTON OFFICE 101,439 101,439 103,975 103,975 106,511 106,511
INTERNATIONAL TRADE/TOURISM 504,175 697,352 698,368 698,368 698,368 698,368
TOURISM GRANTS 0 200,000 0 0 0 0
LOST CITY MUSEUM 118,732 159,531 147,277 145,097 151,648 155,415
NEVADA HISTORICAL SOCIETY 154,168 207,859 205,536 204,747 209,945 215,042
NV STATE MUSEUM - CC 391,284 648,483 572,825 507,575 581,284 531,417
NV STATE MUSEUM - LV 452,191 618,271 572,082 564,351 581,958 591,017
STATE RAILROAD MUSEUMS 303,086 410,423 374,074 370,415 381,695 390,233
DEPARTMENT OF TOURISM AND CULTURAL AFFAIRS TOURISM - 12
DTCA - COMMISSION ON TOURISM