Nevada_Executive_Budget_2013-2015

Activity: Tourism Public Relations
Public Relations (PR) outreach ensures pin-point messaging for all audiences which results in
millions of dollars of earned media through traditional and social media channels. The PR group
also promotes events and activities for all agencies within the Department.
Performance Measures
1. Value of Nevada Commission On Tourism-Generated Publicity (Domestic)
2012 2013 2014 2015
Type: Actual Projected Projected Projected
Dollars: 47,530,188 52,283,207 57,511,527 63,262,680
2. Value of Nevada Commission on Tourism-Generated Publicity (International)
2012 2013 2014 2015
Type: Actual Projected Projected Projected
Amount: 20,298,222 23,627,247 23,900,893 24,227,598
3. Social Media Engagement
2012 2013 2014 2015
Type: Actual Projected Projected Projected
Amount: 50,000 75,000 90,000 100,000
Resources
Funding FY 2014 FY 2015
Other $ 1,036,807 1,037,666
FTE 5.00 5.00
TOTAL $ 1,036,807 1,037,666
FTE 5.00 5.00
Objectives FY 2014 FY 2015
Education and Funding
(Resource Management)
259,202 259,416
Consumer Education
(Business Development and
Services)
259,202 259,416
Economic Vibrancy
(Business Development and
Services)
518,404 518,833
DEPARTMENT OF TOURISM AND CULTURAL AFFAIRS TOURISM - 5
DTCA - COMMISSION ON TOURISM