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project. And when the exchange program was launched in Beijing, Prof. Chen Shiyi,
Dean of PKU College of Engineering, visited the students and showed his
appreciation as well as expectation for them. Hereafter, according to the project
schedule, the design team will enter into the project design stage. In early June,
there is going to be a joint oral defense through teleconference in their universities
respectively.
The two-stage activities broadened the student‘s vision enormously with fresh
information and ideas, discussions where students from both sides have to
communicate efficiently to complete the tasks together. Moreover, these design
projects are all related to China, and designed to meet the demand of development
in China. It is believed that the interaction of ideas between Chinese and American
students will bring new knowledge and strategies to the Chinese market.
In 2010, Jan.28th to Feb 2nd, Prof. Han Pingchou of PKU College of Engineering led
12 undergraduate students, to take part in the first stage of the workshop at Stanford
University.
This year's program includes three stages, involving 24 undergraduates and
graduate students of various majors from Stanford University and Peking University.
They spend four months to research and design for six projects of five institutions
and companies, which are American Heart Association, Wm Wrigley Jr. Company,
Herman Miller Healthcare, Nokia, and Intel. The first phase was held at Stanford
University. In the five-day event, the design team first conducted at the Stanford
School of Design, the design cross-cultural training programs, and then conducted
project design in Palo Alto, San Francisco, Berkeley and other places. Stanford
University arranged Professor Michael Barry and Professor Pamela Hinds, who had
extensive experience in design, engineering and cross cultural communication, to
teach students knowledge about culture, design and teamwork. Afterwards, based
on their project requirements, the students went to Nokia and Intel for a visit, and
carried out the project design by telephone conference, household survey, interview
appointments, market research and many other means of investigation, which laid
the groundwork for further project design.
PKU-Stanford Cross-Cultural Design Workshop is an excellent example of
cooperation and exchange projects between PKU College of Engineering and top
universities in the world. It also offers the high-level exchange and cooperation
platform for students. In 2009, during the first stage of the workshop, students
successfully accomplished six product designs for Apple, Panasonic, Google and
TCL, all of which were highly appreciated by the companies.
Edited By : Xiang Yunke
Translated By : Zhang Jielin
Source : PKU News (Chinese)
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