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Archives of Peking University News - PKU English - 北京大学

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<strong>北京大学</strong>英语新闻网/<strong>Peking</strong> <strong>University</strong> <strong>News</strong><br />

Beijing Forum 2007: Academic Briefing<br />

<strong>of</strong> the seventh Panel Session on Cultural<br />

Diversity, harmonious society and<br />

alternative modernity: New media and<br />

social development--New media in<br />

historical scope<br />

By Chen Zhenxia<br />

<strong>PKU</strong> NEWS 2007--11--04<br />

http://ennews.pku.edu.cn/news.php?s=194237736<br />

<strong>Peking</strong> <strong>University</strong>, Beijing, Nov. 4th, 2007: The seventh, also the last, Panel Session<br />

<strong>of</strong> ―Cultural Diversity, harmonious society and alternative modernity: New media and<br />

social development‖, most concentrated on ―New media in historical scope‖, was<br />

held in the VIP Room, Yingjie Exchange Center, <strong>Peking</strong> <strong>University</strong> at 9 am on<br />

November 4th,2007.<br />

This session included five reports, the speakers <strong>of</strong> which were all Chinese, and the<br />

researches <strong>of</strong> them were with obvious Chinese background <strong>of</strong> culture and history.<br />

Dr. Shi Zengzhi, Dr. Xu Jing, both from School <strong>of</strong> Journalism and Communication<br />

(SJC), <strong>PKU</strong>, and Dr. Qiao Mu, from <strong>English</strong> School <strong>of</strong> Beijing Foreign Studies<br />

<strong>University</strong>, presented their researches on the current effects <strong>of</strong> new media by the<br />

analysis <strong>of</strong> cases in China. Dr. Shi talked about civic-ness reflected in recent<br />

―internet incidents‖ and its significance; Dr. Xu stated public sphere in the new media<br />

environment through a case study <strong>of</strong> the Shanxi black brick kiln incident and Dr. Qiao<br />

presented the new media effect and political influence by using the method <strong>of</strong> case<br />

analysis on SMS.<br />

Instead <strong>of</strong> case analysis, Dr. Liu Dehuan, from SJC, <strong>PKU</strong>, showed the results <strong>of</strong> his<br />

study on ―Getting online, reading time and catalyst‖ with a series <strong>of</strong> models. Groups<br />

<strong>of</strong> individuals, classified in terms <strong>of</strong> the cultural level and habit to read or not, were<br />

investigated and formulated respectively. Dr. Liu would prefer to take the research to<br />

be a study on a complex model establishment.<br />

The last speaker, Chen Changfeng, also from SJC, <strong>PKU</strong>, talked about ―The influence<br />

<strong>of</strong> telegraphy on the narrative style <strong>of</strong> Chinese news writing‖, which was based on<br />

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