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北京大学英语新闻网/Peking University News Beijing Forum 2007: Academic Briefing of the fifth Panel Session on Cultural Diversity, harmonious society and alternative modernity: New media and social development--New media, industrial development and social responsibility PKU NEWS 2007--11--05 By Chen Zhenxia http://ennews.pku.edu.cn/news.php?s=194237460 Peking University, Beijing, Nov. 4th, 2007: The fifth Panel Session of ―Cultural Diversity, harmonious society and alternative modernity: New media and social development‖, most concentrated on ―New media, industrial development and social responsibility‖, was held in the No. 1 Meeting Room, Yingjie Exchange Center, Peking University from 14:00 to 15:40 pm on November 3rd,2007. Dr. Chen Guoming, from Department of Communication Studies, University of Rhode Island, delivered his speech on the topic of ―New media cultural identity in globalization‖. Globalization removed the spatial limitation between society and culture, and leaded to a global paradox, the competition between local identity and global diversity. New media, as the greatest force promoting the development of globalization, brought remarkable changes in the behavior of human and society, which was responsible for the establishment and development of cultural identity. Giving that new media played such an important role in modern society, it‘s very necessary to consider more about its social responsibility. Dr. Krishnamurthy Sriramesh, from Nanyang Technological University and Dr. Ven-hwei Lo from Department of Journalism, College of Communication, National Chengchi University, gave speeches about the issue either by taking the example of a country or analyzing a real situation respectively. Dr. Sriramesh talked about ―corporate social responsibility and public relations: practices in Singapore and relevance for Asia‖. Based on the finding from practices 406
北京大学英语新闻网/Peking University News in Singapore, he concluded that the government and the corporations were in the best position to raise Corporate Social Responsibility awareness and performance; other stakeholders could collaborate to increase their individual effectiveness. Later, Dr. Lo presented the ―Third-Person Effect and Optimistic Bias: Gender and Attitudes toward Adult Entertainment Clubs‖ of new media on the society. He showed that traditional Chinese values influenced sexuality and the gender-based differences in the perceptual and behavioral components of the third-person effects could be attributed to culture‘s consequence. In addition, how to reconcile competition was also an important question about new media and industrial development. Prof. David McKie, from Management Communication Department, University of Waikato brought forward a ―Communication, Development, Diversity, and Complexity Theory‖ about that. Edited By : Wang Yi Related Topic : � Beijing Forum 2007 Related News : ■ Beijing Forum 2007: Academic Briefing of the third Panel Session on Cultural Div... Feature ( Wednesday 2007--1-1- 05: 1 ) ■ Beijing Forum 2007: Academic Briefing of the third Panel Session on Cultural Div... Feature ( Wednesday 2007--1-1- 05: 1 ) ■ Beijing Forum 2007: Li Zhaoxing--The Spirit of Harmony and Chinese Diplomacy Feature ( Wednesday 2007--1-1- 05: 1 ) ■ Beijing Forum 2007: On China‘s Product Safety Feature ( Wednesday 2007--1-1- 05: 1 ) ■ Beijing Forum 2007: The connotation of Corporation‘s Social Responsibility in C... Feature ( Wednesday 2007--1-1- 05: 1 ) ■ Beijing Forum 2007: Academic Briefing of the Population Panel ( Ⅲ ) Feature ( Wednesday 2007--1-1- 05: 1 ) ■ Beijing Forum 2007: Academic Briefing of the Population Panel ( Ⅱ ) Feature ( Wednesday 2007--1-1- 04: 2 ) Related Feedback : 407
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北京大学英语新闻存档(第
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指导教师刘乃勇本卷编辑
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北京大学英语新闻网/Peking
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