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design, assembling, marketing, consumption and sorted recycling. The ultimate goal
is to reduce natural resource consumption and waste production to the minimum,
advocating clean production and green consumption.
China is a country with a large population and inadequate resources, where relative
insufficiency of land, fresh water, energy and mineral resources and degradation of
ecosystem are the major obstacles to economic development. It is the demand
posed by a resource-saving and environment-friendly society to raise our
environmental awareness, reduce pollutants discharge, play an active role in
environmental protection and use resources in a more efficient and comprehensive
way. This is also the unshirkable responsibilities for our corporations.
In recent years, Chinese corporations are making progress in resource-saving and
environmental protection by strengthening strategic planning, restructuring,
accelerating technological innovation, conducting more efficient management and
reducing energy consumption. All of China‘s central enterprises have within them
department dealing with environmental and energy issues; they have also
established a sound system and carried out measures. Compared to the past, 90%
of these enterprises have lowered energy consumption.
China Reading Weekly: For the past decade, some of the well-known multinational
corporations have been releasing their CSR reports, never showing any reluctance
to make their own ―scandals‖ known to the public. Such deeds seem to be embraced
by the consumers. What shall we learn from it?
Liu Peng: CSR report was started in the 1970s. At present, more and more
multinational corporations are releasing their CSR reports either regularly or
irregularly. These reports are usually ones exhibiting the corporations‘ CSR ideas,
systems, activities and achievements. CSR report is in fact a way of communication
between the corporation and the society in order to increase the former‘s
transparency. It could help corporations improve themselves by summarizing their
activities as well as problems regarding CSR; it will also facilitate all interested
parties and the society as a necessary supervising body to know how corporations
are executing their CSR. In addition, to Chinese corporations, writing and releasing
CSR reports could help establish a positive image for them in the international
community by making their CSR activities known to the rest of the world.
On March 10, 2006, State Grid Corporation of China released the first CSR report by
a state-level corporation. It sets model for all the other Chinese corporations with
respect to implementing CSR and upgrading corporate and social sustainable
development.
When writing a CSR report, the following aspects need to be taken into
consideration. Firstly, since CSR report is targeted at the society and all the
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