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北京大学英语新闻网/Peking University News PKU Guanghua School of Management to Hold Management Masters Forum PKU NEWS 2007--06--18 http://ennews.pku.edu.cn/news.php?s=182139279 Peking University, Beijing, Jun. 17th, 2007: Dipak C. Jain, president of Kellogg School of Management, Northwestern University, will give lessons on new products and service management—advance strategic competitive advantage on Jun. 22~24, at the invitation of Guanghua School of Management (GSM). Professor Dipak C. Jain, a famous master of marketing, teaching in the same Kellogg School of Management with Philip Kotler--the father of the modern marketing, will lecture on how to obtain market leading ability and maintain strategic competitive advantages in global business. During the courses, GSM will also organize students to talk with marketing masters face to face, discussing how to improve the organization‘s management practice. A large quantity of global top corporations have benefited greatly from this curriculum, including Benz, Milwaukee Electric Tools, petrobras, UCB, and so forth Prof. Dipak C. Jain once gave lessons on marketing strategy under competitive circumstance in March.2003 at the invitation of GSM. His advanced ideas and wonderful teaching got a favorable reception from the students from IBM, HP, Novartis, Mettler-Toledo, Bejing Mobile, etc. Many students expressed their hope to listen to the master‘s instructions again. This course will offer an opportunity for global management elites to widen horizon, communicate, and exchange marketing ideas. By inviting world top marketing masters and holding this Management Masters Forum, Guang Hua School of Management aims to fulfill its responsibility to spread advanced ideas in China, push forward the development of Chinese corporations and speed up the internationalization pace. Edited By : Wang Yi Translated By : Lian Wei Source : http://www.chengcai.net Related Topic : Related News : 592
北京大学英语新闻网/Peking University News Related Feedback: 593
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指导教师刘乃勇本卷编辑
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