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inostrani kapital kao faktor razvoja zemalja - Ekonomski fakultet u ...

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2. introduce new technologies and train workers up to international standards:<br />

a future factor of advantage for local firms;<br />

3. break down monopolies and stimulate competition and efficiency: a cost<br />

reduction element for customer firms and final consumers;<br />

4. create a more oligopolistic industrial structure when excessive competition<br />

was in place (i.e. when local firms were too small to compete or could not produce<br />

with a profit);<br />

5. introduce inventory control, standardization, more efficient market<br />

distribution and logistics: all features that can be easily copied and adopted by local<br />

firms;<br />

6. induce local firms to increase their managerial efforts and marketing<br />

techniques, either locally and/or internationally.<br />

A less optimistic approach would also mention, though, some negative spillover<br />

effects of FDI into the guest economy, that are based, contrary to the previous<br />

approach, on the appropriation of some ‘public good’ element of the former system<br />

of production by private enterprises. For example, following the previous list of<br />

benefits, one might argue that, without appropriate supervision and surveillance,<br />

some MNE might also:<br />

1. crowd-out local firms by introducing a brand name products (sometimes of<br />

inferior quality) that soon become preferred by consumers only because of a<br />

massive advertising capacity that local firms cannot afford (think of the Coca<br />

Cola empire, which put to an end a large number of local producers of<br />

healthier soft drinks, all over the last century);<br />

2. introduce new technologies and train workers up to international standards,<br />

but in a situation in which the higher wages paid by the MNE rip-off the best<br />

workers from local firms, which have thus to face labor costs that increase<br />

faster than the labor productivity induced by their imitation of new<br />

technologies and training;<br />

3. maintain monopolies without stimulating competition and efficiency by<br />

simply substituting a former local (public) supplier with a private (foreign)<br />

supplier, as witnessed by some public goods and services ‘privatization’ of<br />

the 90ies, both in Western and Central Eastern Europe;<br />

4. create a more oligopolistic industrial structure with higher barriers to entry for<br />

incumbent firms;<br />

5. introduce managerial methods and practices that are not easy to copy, and<br />

thus not adopted by local firms for lack of transparency, shortage of finance<br />

or scarce capacity to access key information.<br />

By comparing all possible outcomes, we argue that positive spill-over effects<br />

are not an automatic consequence of MNE presence, as they are related to the host<br />

country’s capacity to benefit from them (Kokko, 1994). They depend on the efforts<br />

of local firms to invest in learning capacity, R&D activities, reverse engineering,<br />

28

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