inostrani kapital kao faktor razvoja zemalja - Ekonomski fakultet u ...

or plan to enter it have to identify most attractive opportunities in the world and to
determine their global strategic orientation, competitive advantages and investment
strategies. Other companies have to develop strategies by observing development
on international markets to be ready for entrance of foreign companies to their
local market.
Acceptance of global changes is fundamental for successful company
activities in the modern world. Factors which boost globalization and at the same
time are core characteristics of the global business environment are: (3, p.293)
• In most of the countries there is liberalization of trade with reduction of trade
barriers. The countries which build system of open trade market with close
relations with the world market are in advantage
• In most developing countries there is a change in relationship with and
expectations towards multinational companies and FDI. They adopt and
actively implement export oriented developing strategy, with liberalization of
their own market, by that attracting more multinational companies.
• Regional economic and trade integration is growing. The best way to protect
national interest is to have close relations and cooperation with other
countries.
• As a result of homogenization of customer behavior there is an increasing
number of market segments of transitional and global character. Consumers
in these segments have precise and leveled needs, with clear preferences for
products of global industry.
• Mobility of production factors is growing and simplified so as to improve
global competitiveness and to extend the product life cycle.
• Intensive growth of technology substantially reduces cost per unit, giving
strong stimulus to intensification of competition and importance of
international operations.
• In the environment of strong global competition, investments in R&D and
new technologies grow fast and put the question of economy of scale and
need for international business orientation at the first place. New strategic
alliances with other actors in the international market have to be made in
order to raise enough capital for investments in R&D.
• Dynamic development of transport and logistics network reduced cost of
distribution and especially time of delivery worldwide.
• Intensive growth of communication technologies and electronic information
systems had significant role in globalization and simplified international
activities.
• Development of global market infrastructure involves auditing and consulting
companies, research and promotion agencies.
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