inostrani kapital kao faktor razvoja zemalja - Ekonomski fakultet u ...

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- market globalisation
- product globalisation, and
- globalisation of business process
We are witnesses to the major changes taking place in the world today. The world
centred around a national economy and a national state, is being changed fundamentally.
When we start to express all of these huge changes, we inevitably come to the concept of
globalisation – the power that creates the new world, makes new rules and influences the
whole of the mankind. The changes in the global surrounding have generated an increased
freedom of movement for international businesses, but also different conditions for
becoming competitive. The economic, political, technological, cultural, demographic,
ecological and other tendencies that exist in the macro environment, all produce significant
repercussions on the development of the market.
While some time ago it used to be enough to know the local conditions, to be able to
perform a large number of business activities, the affirmation of the process of market
globalisation has imposed different demands: without an insight into the complex
development trends, almost every kind of local knowledge is not enough in itself. In other
words, the market globalisation as the growing correlation of its individual segments,
produces new presuppositions of international business operation. Participants in the
world market are faced with new demands in choosing the modalities of entering the global
world market.
There are very few processes having such a big impact on our everyday life as the
globalisation process. Globalisation, in the most general sense, relates to the expansion of
the global links and as such it includes a number of major processes. For this reason, the
definitions of globalisation may vary, depending on the focus they place on its various
aspects. Globalisation is closely linked to the contemporary phase of development of the socalled
global capitalism, characterised by the influences that new technologies have on
creating the global world market. The globalisation process is a contradictory one – while
globalisation works towards linking the world on one side, it also works towards its
hierarchical segmentation, on the other side.
Key words: globalisation, market, capital.
1. Uvod
U današnje vreme dešavaju se velike promene u svetu. Svet u čijem centru
stoji nacionalna ekonomija i nacionalna država, menja se gotovo iz temelja. Da bi
se izrazile sve te velike promene i dešavanja, dolazi se do pojma globalizacije, sile
koja stvara novi svet, diktira nove uslove i utiče na čitavo čovečanstvo.
Globalizacija je u svojoj orijentaciji maksimiziranje globalnih profita i pretnja
kvalitetu života na planeti, posebno zemalja u tranziciji. Bez obzira na negativne
aspekte globalizacije, njenu pojavu bi trebalo prihvatiti kao izazov za mogućnosti
koje ona nudi u ekonomskom razvoju i rastu.
Ako se može dokazati da je proces globalizacije započeo pre više stotina
godina ili da njegov početak korespondira sa početkom razvoja civilizacije, onda se
opravdano postavlja pitanje nije li značaj koji je posvećen pitanju globalizacije u