إغواء العقل الباطن

إغواء العقل الباطن
Ogilvy, D. (1983) Ogilvy on Advertising, Pan Books, London, UK.
Oxford Compact English Dictionary, 2nd edn. (1996) Oxford University
Press, Oxford, UK.
Packard, V. (1957) The Hidden Persuaders, Random House, New York, USA.
Peracchio, L.A. & Meyers-Levy, J. (1997) Evaluating persuasion-enhancing
techniques from a resource-matching perspective. Journal of
Consumer Research, 24 (2), 178–191.
Petty, R.E. & Cacioppo, J.T. (1986) Communication and Persuasion: Central
and Peripheral Routes to Attitude Change, Springer, New York, USA.
Petty, R.E. & Cacioppo, J.T. (1996) Attitudes and Persuasion: Classic and
Contemporary Approaches. Westview Press, Boulder, Colorado, USA.
Phelps, E.A., Ling, S. & Carrasco, M. (2005) Emotion facilitates perception
and potentiates the perceptual benefits of attention. Psychological
Science, 17 (4), 292–299.
Pieters, R. & Wedel, M. (2007) Goal control of attention to advertising: the
Yarbus implication. Journal of Consumer Research, 34 (2), 224–233.
Pinker, S. (1997) How the Mind Works, Penguin Books, London, UK.
Printers’ Ink (1910) December 1, p. 74. In Barry, T.E. & Howard, D.J. (1990)
Areview and critique of the hierarchy of effects in advertising.
International Journal of Advertising, 9 (2), 121–135.
Ray, M.L. & Batra, R. (1983) Emotion and persuasion in advertising: what
we do and don’t know about affect. Advances in Consumer Research,
10 (1), 543–548.
Rayner, K. (1998) Eye movement and information processing: 20 years of
research. Psychological Bulletin, 124 (3), 372–422.
Reeves, R. (1961) Reality in Advertising, Alfred A. Knopf, New York, USA.
Rizzolatti, G. & Craighero, L. (2004). The mirror-neuron system. Annual
Review of Neuroscience, 27, 169–192.
292