25.12.2016 Views

إغواء العقل الباطن

27926268

27926268

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

املراجع<br />

Rose, S. (1992) The Making of Memory, Bantam Books, Uxbridge, UK.<br />

Rossiter, J. & Percy, L. (1998) Advertising, Communications, and Promotion<br />

Management, International Edition, McGraw Hill, Singapore.<br />

Schachter, S. & Singer, J.E. (1962) Cognitive, social, and physiological determinants<br />

of emotional state. Psychological Review, 69, 379–399.<br />

Schacter, D.L. (1996) Searching for Memory, Perseus Books Group, USA.<br />

Schmitt, B.H. (1994) Contextual priming of visual information in advertisements.<br />

Psychology and Marketing, 11 (1), 1–14.<br />

Scott, W.D. (1903) The Psychology of Advertising in Theory and Practice,<br />

Small, Maynard & Co., Boston, Massachusetts, USA.<br />

Scott, W.D. (1904) The psychology of advertising. The Atlantic Magazine,<br />

January 1904.<br />

Shapiro, S., MacInnis, D.J. & Heckler, S.E. (1997) The effects of incidental<br />

ad exposure on the formation of consideration sets. Journal of<br />

Consumer Research, 24, 94–104.<br />

Shiv, B. & Fedorikhan, A. (1999) Heart and mind in conflict: the interplay<br />

of affect and cognition in consumer decision making. Journal of<br />

Consumer Research, 26, 278–292.<br />

Shudson, M. (1984) Advertising: The Uneasy Persuasion, Routledge, London,<br />

UK.<br />

Soley, L.C. (1984) Factors affecting television attentiveness: a research<br />

note. Current Issues and Research in Advertising, 7 (1), 141–148.<br />

Soloman, M.R. (2006) Consumer Behaviour, 7th edn, Pearson Education,<br />

Upper Saddle River, New Jersey, USA.<br />

Standing, L. (1973) Learning 10,000 pictures. Quarterly Journal of<br />

Experimental Psychology: Learning, Memory, and Cognition, 19,<br />

582–602.<br />

Starch, D. (1923) Principles of Advertising, A.W. Shaw Company, Chicago,<br />

Illinois.<br />

293

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!