23.11.2013 Aufrufe

tekom-Jahrestagung 2012 - ActiveDoc

tekom-Jahrestagung 2012 - ActiveDoc

tekom-Jahrestagung 2012 - ActiveDoc

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Professionelles Schreiben / Technical Authoring<br />

approaches have dramatically changed to cope with these shorter cycles,<br />

and other demands provide pressure from every avenue. These<br />

pressures show no sign of abating, as technological change flows<br />

through nearly every manufacturing, design and service industry.<br />

Structured Authoring is Different<br />

Structured authoring is different from traditional style-based, linear<br />

authoring in two key ways:<br />

−−<br />

the need for separation of content and form (the author is not concerned<br />

with presentational form during the writing process)<br />

−−<br />

the modular architecture (documents are written as re-usable components,<br />

with topics being the basic building blocks).<br />

These two key differences have significant impact on writing approaches.<br />

In the respected “Chicago Manual of Style”, first published in 1906,<br />

70% of the guidelines concern presentational form. In DITA authoring,<br />

presentational form is applied automatically at the publishing stage, and<br />

is derived from the semantic mark-up applied during authoring. A DITA<br />

style guide therefore needs to address the best practices for semantic<br />

mark-up, rather than the best practices for presentational mark-up.<br />

The topic-based modular document architecture is less of a change for<br />

technical communicators who have previously worked with hypertext<br />

documents, which are also topic-based. Even so, the re-use and modularity<br />

principles within DITA require changes in mindset, and having<br />

documented best practices makes the transition easier.<br />

The Need for a Style Guide<br />

For the benefits of a DITA approach to be realised, technical communicators<br />

need to be producing high quality documents suitable for re-use<br />

and modularisation, and this means that not only must the DITA standard<br />

be adhered to, but common practices must be applied. One of the<br />

difficulties of DITA adoption is working without a relevant Style Manual.<br />

Traditional style manuals, with their focus on presentational style, are<br />

entirely unsuitable for semantic authoring.<br />

What goes in a DITA Style Guide?<br />

A general purpose DITA style guide should contain supra-organisational<br />

semantic mark-up rules; rules that can be followed by writers<br />

386<br />

<strong>tekom</strong>-<strong>Jahrestagung</strong> <strong>2012</strong>

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