tekom-Jahrestagung 2012 - ActiveDoc

Content Management
CM 10
Presentation
Selecting the Best Technology to
Support Your Content Reuse Strategy
Lisa Pietrangeli, ThirtySix Software
Companies need to take advantage of content reuse in order to save
time, save money, and generate higher quality documentation. A successful
content reuse implementation requires a well-planned, well
thought out content reuse strategy and a technology that effectively
supports this strategy. Often, technical communicators must lead this effort
because they are working with the content, tools, and writing teams
who are critical to the success of any content reuse and management
efforts.
Selecting the right technology isn‘t easy. There is no universal one-sizefits-all
content reuse solution. There are countless vendor products,
each differing in features, functionality, price, and complexity. With
all these possibilities it‘s easy to get lost. However, by taking a wellplanned
and disciplined approach to evaluating these technologies, you
can be sure to select the right solution for your organization.
This presentation outlines a practical approach for how to identify and
evaluate content reuse technologies to ensure you select the one that
best supports your content reuse strategy. In addition, we will emphasize
the importance of having a sound content strategy in place before
you begin shopping for the right technology.
Through real-world examples and using some very practical handouts,
participants will leave with clear next steps in mind and a great starting
point. By setting priorities, identifying the company’s true needs, and
learning how to evaluate tools intelligently, technical communicators
will lead the way for their companies to save time, money, and produce
consistently higher quality content.
lisap@thirtysix.net
tekom-Jahrestagung 2012
55