Livro de ATAS_Desporto e Ciência 2011.pdf - DigitUMa

Atas/Proceedings Seminário Desporto e Ciência 2011 303 de 520
desportivos. Isto é, se poderá ser por influência dos comportamentos que as atividades
solicitam, dos responsáveis pelas entidades desportivas, do nível desportivo das
modalidades, do jornalista e a razão dessa inclinação, ou dos canais de distribuição
utilizados.
Palavras-chave: Atividades Desportivas, Jornais, Desenvolvimento desportivo.
Abstract
The press of the Autonomous Region of Madeira (ARM) understands the importance
of sport to its readers, by reserving 22% of this information in their newspapers. The
Government also recognizes that importance by including it in its programme, giving it a
budget of € 34,870,462.00 and having a public institution to implement its policy.
In these circumstances, the question arose of how one could articulate the regional
sports policy, the media and the characteristics of different sport activities, in order to
otimize the investments that are made at the level of sports phenomenon, in its broadest
sense. In seeking to answer this point, we characterize the type of relationship between the
characteristics of sport, Regional Sports Policy and sports information published by regional
Portuguese newspapers, of general information and daily periodicity in ARM.
After the collection and presentation of data, we will try to understand the reasons
for which there is a particular distribution of visibility of certain sports and sports sectors.
That is, if this can be influenced by the behaviour that the activities request, the sports
organizations responsible, the sports level, the journalist and the reason for this inclination,
or the distribution channels used.
Key words: newspaper, sport development, sports activities