Semantischer Mehrwert und Multifunktionalität von ...

5 Phraseologismen in der Werbung
Danone Actimel ( I, 16): "Which is more likely to keep
the doctor away? […] After all, an Actimel a day …"
(An apple a day keeps the doctor away.)
Dove Dark Chocolate (I, 19): "Love makes the world
go round. [...] You can't hurry Dove." (Money makes
the world go round; You can't hurry love)
Mellow Virginia Tobacco (I, 56): "Live in peace with
your pipe." (Live in peace with your wife)
Schilling/McCormick Chili and Taco Seasoning
Mixes (I, 77): "Flavor Up!" (Cheer up)
Arrow Shoes (II, 1): "For all walks of life." (for all
ways of life)
Lady Foot Locker (II, 13): "My Motto: Speak softly
and carry a big kick. - Joetta Clark, U.S. Women's
800M Runner" (Roosevelt: "Speak softly and carry a
big stick.")
Mootsies Tootsies Shoes (II, 22): "Your feet should
always match your face." (Your shoes should always
match your purse)
Smooth Silhouettes Body Contouring Hosiery (II,
35): "Slimming and smoothing every crucial inch
between your tummy and your toes." (from head to toe)
Anaїs Anaїs Perfume (III, 1): "One day tenderness
will move the world" (money/love moves the world)
Helene Curtis Salon Selectives (III, 42): "Only Salon
Selectives lets you mix and match to your hair's content."
(to your heart's content)
L'oréal Cosmetics (III, 53): "It's a shine of the times."
(It's a sign of the times)
Maybelline Great Lip Budge-Proof Lipcolor (III,
62): "You'll call it a night before your lips will." (call it
a day = "to bring something to an end, to stop doing
something")
Pantene Pro-V Shampoos and Conditioners (III, 73):
"For healthy shine all the way to the tips." (all the way
to the top)
Empire Catalogue (V, 20): "A change for the better."
(a change for the worse)
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