Semantischer Mehrwert und Multifunktionalität von ...

Anhang
53) Marmite yeast extract: "Spread the word. - Slice open your baguette
as you normally do. Mix some butter and fresh herbs as you normally
do. Then break the habit of a lifetime. Blend in a little 'Marmite' yeast
extract before placing between slices and heating in the oven. Write to
us at the address here with your own ideas of what you mate with
'Marmite'." (Good Housekeeping GB, June 1996)
54) MC CAIN OVEN CHIPS: "No artificial ingredients. You can't tell us
off for playing with our food. [...] Mc Cain. You just can't help
yourself." (Woman & Home GB, March 2000)
55) McEwan's Lager: "Alive and kicking." (Observer Magazine GB,
February 1996)
56) Mellow Virginia tobacco: "Live in peace with your pipe." (The
Observer GB, February 1996)
57) Merit Cigarettes: "No doubt about it. You can switch down to lower
tar and still find satisfying taste. Sure can!" (New Woman USA, August
1996)
58) Milky Way Dark: "Things always look better after dark. [...] Smooth
out with Milky Way Dark." (Family Circle USA, October 1995)
59) Molly McButter: "If you think Molly McButter is just for potatoes,
you're not using your noodle." (Good Housekeeping USA, August
1996)
60) National Fluid Milk Processor Promotion Board: "MILK. Where's
your mustache?" (New Woman USA, August 1996)
61) NATIONAL FLUID MILK PROCESSOR PROMOTION BOARD:
"With a wave of my hand, skim milk will now be called fat free milk.
But this is no illusion. Skim milk has always been fat free. And it's
always had all of the nutrients of whole milk, too. Which reminds me,
it's time to perform my favorite bit of magic. Making it disappear.
MILK. Where's your mustache?" (Marie Claire USA, September 1997)
[Foto von Magier David Copperfield mit "Milchschnurrbart"]
62) National Honey Board: "I can make any chicken a hero. [...] Honey,
you have a way with chicken. [...] What do you get when you cross a
bear with a chicken? A main dish the whole family will love. Here's a
couple of great recipes that will catapult you right out of the "same old
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