Semantischer Mehrwert und Multifunktionalität von ...

Anhang
4) Amazon.co.uk: "On the internet in seconds. Find your book in seconds.
Order your book in seconds. – Go back for seconds. […]" (The
Independent GB, September 1999)
[Ambiguität, Wiederholung, Assoziation "sich (beim Essen) einen Nachschlag holen"]
5) American Gas Association: "Natural gas is playing a key role in
industry's compliance with the Clean Air Act Amendments and our
government's plans for a cleaner future. It should play a key role in your
company's future, too. [...] If more industrial and power plants switch to
natural gas, we'll help wipe away acid rain, instead of wiping away our
environment." (Business Week USA, September 1995)
6) AT&T Global PrePaid Card: "Give her a ring, anytime you want.
Even though you're far apart, she's always on your mind. So why not
call and tell her how much you miss her. Share a few laughs. And get
engaged...in conversation. [...] So pick up your cards and give that
special someone a ring real soon. Got something in your head? Get the
AT&T Global PrePaid Card in your hands. AT&T. Your true choice."
(Kaiserslautern American USA, August 1996)
7) AT&T: "As your enterprise-wide network grows, so can its capabilities.
- Multimedia is the future of communications. [...] But you have to
make decisions right now on implementing the multimedia applications
you'll need in the future, knowing that if you run those applications on
disparate networks and through multiple switches, your costs could go
through the roof. What's the answer? It's our DEFINITY
Communications System. [...] So why take chances with multimedia
application implementation? The DEFINITY System G3V4 gives you
enterprise-wide capabilities both today and tomorrow as well as the
AT&T quality and commitment to our customers. [...] AT&T. Where
innovation leads" (Business Week USA, September 1995)
8) AUSTRIAN NATIONAL TOURIST OFFICE: "ALL THE WORLD'S
A STAGE. - Time out for a spectacular holiday in Austria, where theatre,
opera and concerts vie with each other to enchant the public, and the
magic on stage is only rivalled by the glittering splendour of a
spellbound audience." (Observer Magazine GB, 4 February 1990)
[Zitat: Shakespeare; Foto einer Loge]
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