Semantischer Mehrwert und Multifunktionalität von ...

Anhang
16) CLICKMANGO.COM: "Indigestion? This should go down well: Do
you grab breakfast as you're rushing out of the door? Is lunch a
sandwich on the run? If the answer is yes then you may suffer from
indigestion. Don't worry, help is at hand. Click on us. We may be able
to offer relief the natural way. [...] That should settle the problem."
(Good Housekeeping GB, June 2000)
17) Consumer Information Catalog: "Your free catalog knocked my socks
off!" (Delaware Today USA, December 1995)
[Foto, Spiel mit Doppeldeutigkeit auf der Text-Bild-Ebene]
18) Corgi paperback: "Family passions run deep. It takes a woman of
strength to stand against the tide. - Kate Hatfield, 'Angels alone'. A
powerful novel of family passions. - Kate Hatfield. A talent to compel.
Out now in Corgi paperback." (She GB, March 1996)
19) Daily Mail: "'I'm extremely choosy about the company I keep when I'm
alone.'" (headline of newspaper: "Killer attacks prison woman") (Good
Housekeeping GB, April 1996)
20) EMPIRE CATALOGUE: "A change for the better." (New Woman
GB, July 2000)
[change for the worse, for better or worse]
21) ENGLISH COUNTRY COTTAGES: "An Englishman's home is his
castle." (The Sunday Times Magazine GB, 10 January 1999)
22) Gatwick Express: "Express yourself. - London Victoria direct to
Gatwick Airport in just half an hour. Express trains every 15 minutes
throughout the day. Skis go free." (Esquire GB, April 1996)
23) GE Information Services: "The days of the bloated business are over.
Ballooning costs. Bulging warehouses. Is your business growing in the
wrong places? Let GE Information Service relieve some of the pressure.
We help you reduce swollen inventories and take the bulk out of your
business, so you can be faster in your markets, more responsive to your
customers and more attractive to your shareholders. [...] Productivity.
It's All We Do." (Business Week USA, September 1995)
24) Good Housekeeping Institute: "Seeing is believing! – The GHI
Approved Logo allows you to buy with confidence, knowing that the
goods or services have met the rigorous standards of the Good
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