Semantischer Mehrwert und Multifunktionalität von ...

Anhang
we promise you a large audience. Our expert advice and right finance
will be the key to your future success. Wether [sic] fortissimo or
andante the choice is yours. After all - it is you who is playing the tune."
(Time Europe, June 12, 2000)
6) Egg card: "Give conventional plastic the finger. – It's thumbs down for
conventional plastic. Egg Card – the online credit card – allows you to
apply for and manage your card online. But you don't have to be a
computer whizz to appreciate Egg Card. Just consider our standard rate
of 9,9% APR; our amazing rate of 4,5% APR for six months when you
transfer your existing credit card balances; and our cash backs (1% on
all purchases and up to 2% online). If you go straight to www.egg.com
you'll be able to apply for your Egg Card right away. So come on. Get
your finger out." (Time Europe, June 12, 2000)
[to give someone the finger; Bild: Hand, die eine Computermaus hält; linker
Zeigefinger liegt auf Maustaste; doppeldeutig auf den ersten Blick; kann aber hier
eigentlich nur im – obszönen – übertragenen Sinn verstanden werden!]
7) FIREMAN'S FUND: "Business is a minefield. But whether you tiptoe
or stroll, it takes the same number of steps. – No matter how careful you
are, some risk can't be avoided. Fireman's Fund helps manage that risk
by customizing coverage to the needs of your business. So if you have to
take a few chances on your way from point A to point B, at least you'll
be well protected. LICENSE TO GET ON WITH IT." (US News &
World Report, 6 March 2000)
8) Franklin Templeton Funds: "Don't Be Penny-Wise and Pound-
Foolish. - The securities markets are never a one-way street to wealth.
What's more, handling your own investments can lead to long-term
uncertainty and missed opportunities. Hence, the age-old advice not to
be penny-wise and pound-foolish. An investment professional can help
you clarify today's difficult market choices through long-term goal
planning, asset allocation, determining investment suitability and
diversification. [...]" (The Economist GB, April 1996)
9) Lloyds Bank: "What's the world coming to? Even young kids are on
the fiddle nowadays. Mind you they're on the cello, the oboe and the
harpsichord as well. That's because they're competing in the finals of the
BBC Young Musicians '96 Events. Sponsored by Lloyds Bank. And
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