Semantischer Mehrwert und Multifunktionalität von ...

Anhang
So go on, give it a try, because your life may be complicated but your
make-up shouldn’t be.” (Cosmopolitan GB, February 1998)
18) Cover Girl Self-Renewing Lipstick: "Renew your lipstick without
lifting a finger. [...] It lasts for hours, so you give your lips a re-vitalised,
fresher look, anytime, anywhere." (New Woman USA, September
1995)
19) Cover Girl Make-up: "A fresh outlook for combination skin. - Cover
Girl introduces New Balanced Complexion Make-up. Shine and dryness
are out of sight. Because the patented formula contains two special
kinds of ingredients that actually control shine and smooth dryness. For
a look that stays fresh, smooth, naturally beautiful. Hour after hour. It's
a Cover Girl promise!" (Cosmopolitan USA, September 1996)
20) Cover Girl Make-up: "Introducing Continuous Wear Make-up. Stays
on. Stays true. Whatever you do. - Give up on make-up that gives up on
you. Try New Continuous Wear. [...]"(Glamour USA, September 1996)
21) Cover Girl: "SPICE IT UP! – It's a Tandoori, Ginger Snap, Spice it Up!
Fall. A shimmer, a glimmer, a dust of bronze over all. Enough being
nice, just put it on ice. This fall your true colors are dazzle and Spice!"
(Glamour USA, October 1997)
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[Intertextualität: Gedicht; to spice sth up – to make it better, to improve it; to put sth
on ice (Doppeldeutigkeit)]
22) Cover Girl Lipstick: "Spread the word. Not the lipstick." (Glamour
USA, October 1997)
[to spread the word; Wiederaufnahme und Kontrastierung, Wörtlich-Nehmen durch
elliptischen Folgesatz]
23) Cover Girl Self-Renewing Lipstick: "Why reapply? Just press your
lips. And discover self-renewing color that wears on and on. Ever wish
you could be sure that your lipcolor stayed looking great for hours and
hours? No problem! Just press your lips and the unique formula with
microbeads provides a fresh burst of color. So there's no need to
reapply. Continuous Color Self-Renewing Lipstick. Self-renewing color
you can count on. Guaranteed!" (Glamour USA, September 1996)
24) CURVE FRAGRANCE: “Curve – see where it takes you. Put your
senses into overdrive with free gifts from Curve, one for him, one for
her. Each gift set includes five free travel-size Curve Fragrance