Semantischer Mehrwert und Multifunktionalität von ...

Anhang
17) The Principal Financial Group: "If you savor growth and security, we
give you an edge. The Principal Edge. [...] Wrap up an edge on your
future. [...] The Principal. Your edge on the future." (Business Week
USA, September 1995)
18) U.S. Savings Bonds: "With U.S. Savings Bonds, the more you give, the
more you receive. [...] U.S. Savings Bonds are like friendships - the
longer they're kept, the more they're worth. So share the tradition of
U.S. Savings Bonds. They're the gift that gives back more than you've
given." (Newsweek USA, August 1996)
19) VISA: "Always a Bridesmaid, Never a Bride (It's cool, I'm not a big fan
of commitment.) [...] Visa Purchases: [...] Hotel suite - $364.34 (For
Elysse's bachelorette party; I'm supposed to be reimbursed but I'm not
holding my breath.) [...] Caught the bouquet and the only other thing
I've caught since is a cold. [...] It's In Your Wallet. It's In Your Life. It's
Everywhere You Want To Be. VISA." (Cosmopolitan USA, April
1996)
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