Semantischer Mehrwert und Multifunktionalität von ...

Anhang
62) Soft Scrub Gel: "STAIN STAIN GO AWAY - Say you've got a stain. A
stubborn stain like berry juice. No problem. Just add a dab of new Soft
Scrub Gel. Then simply rinse. Both stain and Gel go away. New Soft
Scrub Gel. Removes tough stains, then rinses clean away." (Better
Homes and Gardens USA, February 1996)
63) SOLGAR VITAMINS: "OUR LABELS GIVE YOU FACTS. NOT
FAIRY TALES. - They say you can't tell a book by its cover. But when
you buy vitamins, don't you depend on the label to tell you precisely
what's in the bottle? At Solgar, we take a textbook approach to labeling
our natural vitamins. [...] And every Solgar lives up to this promise -
every time. [...] Of course, it would be wonderful if a vitamin could
make your every wish come true. But the fact is, Solgar gives you the
real story - and a natural vitamin you can trust. Isn't that the best way to
live happily ever after?" (Fitness USA, June 1998)
[Märchen: Phraseologismusreihe, -nest]
64) SOLGAR VITAMINS: "True to life." (Woman & Home GB, February
2000)
65) Sporanox: "Kick toenail fungus. [...] So, now you can give thick,
yellowing, brittle nails the boot and start growing fresh, new nails!"
(Family Circle USA, October 1995)
66) Static Guard: "Stop sitting on your schnauzer. To get pet hair off
everything from furniture to drapes, spray fabric with Static Guard and
brush." (Good Housekeeping USA, August 1996)
67) Static Guard: "Take the shock out of prime time TV. Spray Static
Guard on the floor and carpet around all your electronics to knock out
static shock." (Good Housekeeping USA, August 1996)
68) SWIFFER: "NOW THERE'S ANOTHER WAY TO GET ALL THE
DIRT. – It's not the Paparazzi that dust and hairs are afraid of, it's new
Swiffer. As you wipe, the unique dry sheets charge up with static
electricity and act like magnets to capture the dust that other methods
can just spread around. Swiffer sheets are also ideal for dusting by hand
and when you're finished, you just fold them up and throw them away.
A bit like a magazine really. The Swiffer way to dust." (Best GB, 25 July
2000)
[the smarter way to dust; automatische Substitution]
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