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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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bottle costs just ₤6, 99, so using a remedy to help you fight colds and flu<br />

this winter need not cost the earth." (Woman & Home GB, February<br />

2000)<br />

23) Excedrin Tablets: "Take it once. Headache's gone. - Excedrin safely<br />

relieves your headaches in just one dose. So try Excedrin. And have one<br />

less headache to worry about." (New Woman USA, August 1996)<br />

24) FSC Quality Vitamins: "Shape up to another busy day. - Like many<br />

people constantly on the go today, you would like your diet to include<br />

all the vitamins and minerals you need. But in practice it's never easy to<br />

be sure of your intake, which is why FSC Liquid Gel Multi-Vits can be<br />

a good safeguard. [...] So start each busy day fresh, with FSC Multi-<br />

Vits. A healthier approach to life that you can build on with the full<br />

range of FSC vitamin and mineral daily supplements, available from<br />

leading health stores." (Self USA, February 1996)<br />

25) GLUCOPHAGE DIABETES PILL: "Up with your life. Down with<br />

your blood sugar." (Reader's Digest USA, March 2000)<br />

26) Huggies Baby Wipes: "Can you find all the little reasons to use a wipe<br />

this thick? Huggies Baby Wipes are thick and strong with a teddy bear<br />

texture to handle the toughest little jobs." (Parents USA, March 1996)<br />

27) Huggies Pull-Ups Training Pants: "Big Kid confidence begins with<br />

Pull-Ups!" (Parents USA, March 1996)<br />

28) Jif Bathroom cleaner: “Home is where the Jif is.” (She GB, August<br />

1998)<br />

[Substitution des Sprichworts home is where the heart is]<br />

29) KALMS TABLETS: "Stress? Don't let it hold you back. - You know<br />

what it's like. You've got a h<strong>und</strong>red and one things to do but you just<br />

can't seem to get on. Something keeps holding you back. Stress. Kalms<br />

tablets can help you stay calm and relaxed all day. They're an effective<br />

and soothing, natural herbal remedy which are not habit forming. And<br />

when you're in control, there's nothing you can't do." (Woman's Way<br />

GB, Annual 2000)<br />

30) KIRA ST JOHN'S WORT TABLETS: "'I feel so good now that I<br />

know I can buy the new one-a-day St John's Wort tablet from Kira Ltd.<br />

Made from the gently dried leaves and cheerful yellow flowers of this<br />

wild herb, each tablet is guaranteed to give you all of St John's Wort's<br />

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