Semantischer Mehrwert und Multifunktionalität von ...

Anhang
22) Ford Fiesta: "Escape hatch. - Conformist? Not you. Blinkered? Hardly.
Prejudgmental? Never. So, what if we were to tell you the new Fiesta
handles and performs beyond your expectations, with levels of comfort
and refinement to make the competition distinctly uncomfortable?
You'd keep an open mind until you had a test drive. Right? [...] Ford
New Fiesta. Not for the small-minded." (Cosmopolitan GB, April 1996)
23) Ford Galaxy: "There's always more room in the first class. More leg
room. More elbow room. More relaxing. The new Ford Galaxy gives
more room inside, for less room outside. So whenever you're flying
around, be sure you get an upgrade." (Good Housekeeping GB, April
1996)
24) Ford: "Our designs are constantly changing but our philosophy remains
the same. At FORD MOTOR COMPANY, we work with one basic
premise: the design of a car or truck must go beyond how it looks. This
philosophy has taken many shapes over the years, from the Model T, to
the Continental, Taurus, Explorer, and Mustang: cars and trucks
celebrated for their design. [...] Right now we're applying the latest
technology and the most DETAILED CRAFTSMANSHIP to every
aspect of every automobile we create. By working with the automotive
industry's most powerful supercomputer, our worldwide design team are
indeed becoming the CRAFTSMEN OF THE FUTURE. [...] Quality is
job 1." (Business Week USA, September 1995)
25) GM Goodwrench Dealership: "You don't have to get up in arms to
visit a GM Goodwrench dealer. [...] Some women come in for service
dressed for battle. Literally. [...] So don't let your car's need for routine
maintenance turn into an ongoing battle." (Woman's Day USA, January
1996)
26) Golf Cabriolet: "Hardly a sensation. - With its reinforced floorpan,
strengthened front and rear bulkheads, stiffened door sills, and cunning
harmonic damper, our Cabriolet fairly soaks up noise and bad vibes.
There's virtually none of the scuttle-shake common to less-than-rigid
convertibles, either. Come to that, little or no window-rattle, dash-jiggle
or trim-chatter. Eerie. As for the wind in your hair, think in terms of a
soft, gentle breeze. And scarcely that with the optional anti-draught
278