Semantischer Mehrwert und Multifunktionalität von ...

Anhang
38) Proton Persona Compact: "The thrills of the road without the frills of
the price. [...] So, while other car companies give you fancy frills on
their prices, the Persona Compact simply gives you brilliant value on
the road." (New Woman USA, September 1995)
39) Rover 200: "INTRODUCING THE NEW 5 DOOR, 5 SEAT CONE
FREE ZONE. - Relax. When you're in a new Rover 200 the trials and
tribulations of modern motoring are kept firmly at arm's length. - Be
happy. Smooth curves enclose a quiet and comfortable place, with
plenty of room for both driver and passengers. - Enjoy. It's a real
pleasure to drive and incorporates high levels of sound proofing and
insulation. - Take it easy. Thanks to our clever suspension the car has a
really taut feel on corners without sacrificing ride quality on the straight.
- Rest assured. There are three full inertia reel seat belts on the back seat
and an eyelevel supplementary brake light to help cover your rear. -
Keep calm. In the unlikely event of you getting into a shunt, you'll be
pleased to know that it exceeds all European crash-test requirements,
has side impact beams and driver's air bag. - No worries. The car comes
with a full security package, including perimetric alarm sensors,
shielded locks and engine immobiliser. Even the radio/cassette is
designed to deter the most determined thief. - Smile. Despite its
stunning performance, you'll find fuel economy is high and servicing
costs are amongs the lowest in its class. Fancy driving your very own
cone free zone? [...]" (Esquire GB, April 1996)
40) Rover 200: "IT'LL DRIVE YOU SANE. - Don't get mad, get a new
Rover 200. Just sitting in its ergonomically sculptured seats has a
calming effect. Look around and you'll see there is loads of storage
space and plenty of room for driver and passengers. - Soothe
aggravation. Even in heavy traffic the precise handling and smooth
performance allow you to remain cool, calm and collected. - Reduce
irritation. However rotten the road surface the suspension on the 200 is
cleverly tuned to provide a pleasingly smooth ride on the straight, whilst
keeping things reassuringly firm when cornering. - No more tearing
your hair out. When it's late and your hassled, it's the little things that
count. Like having heated front screen washers that don't freeze up, and
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