Semantischer Mehrwert und Multifunktionalität von ...

Anhang
combinations made possible by OshKosh Mix 'n' Match clothes. Kids'
clothes where everything goes." (Parents USA, March 1996)
28) Puma Trinomic: "Puma Trinomic with added support: KEEP GOING
YOU'LL MAKE IT." (Esquire GB, April 1996)
29) Rolex: "'If you can meet with Triumph and Disaster / And treat those
two imposters just the same...' I think that's what tennis really taught me.
(Chris Evert) - That Rudyard Kipling quote, inscribed above the players'
entry to Wimbledon's Centre Court, is a favorite of Chris Evert's. [...]
On and off the court, Chris Evert aims for quality. 'I've always set high
standards for myself; that's why I've worn a Rolex for more than fifteen
years.'" (Time Magazine GB, January 1996)
30) Rolex: "In life, as in skiing, timing is everything." (Newsweek USA,
February 1996)
31) SAUCONY SNEAKERS: "Limit is the belief that you can't when you
can. - Never let your mind tell your body to quit. The truth will come
with the miles. And if your have to believe in something, believe in
yourself. Fit is everything. Wear Saucony." (Self Fitness Special USA,
September 1999)
32) Sears Department Store: "'He needed a cellular phone.' - 'I made an
even better call.' - Come see the softer side of SEARS." (Cosmopolitan
USA, April 1996)
33) Sears: "I found a way to keep the baby snapped in. - And myself
buckled up. - Come see the softer side of SEARS." (New Woman USA,
August 1996)
34) Sears: "I shouldn't have to make a career out of finding a suit. And
guess what? I don't have to. Which suits me just fine. Come see the
softer side of SEARS." (First For Women USA, September 1996)
35) Smooth Silhouettes Body Contouring Hosiery: "Don't do leg lifts
when you can buy them. The shape you've been killing yourself for
comes naturally with new Smooth Silhouettes from L'eggs. Slimming
and smoothing every crucial inch between your tummy and your toes.
Don't be afraid to show off!" (New Woman USA, September 1995)
36) Speedo Swim Wear: "The LINE of least resistance - Speedo has
succeeded in developing faster swim wear by creating an extraordinarily
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