Semantischer Mehrwert und Multifunktionalität von ...

Anhang
237
Volume Formula dial up lashes to high-voltage volume. Instant lash
gratification is here!" (Glamour USA, October 1997)
[to make s.o. work, to make a mess, to make sth history; Wiederholung und
Steigerung]
65) Natrel Plus Fresh Gel: "Natrel Plus Fresh Gel: There's nothing sticky
about it. - Natrel Plus Fresh Gel is different from roll-on deodorants. It's
a fresh gel that feels cool to apply and its unique applicator means that it
glides on smoothly. Compared to your roll-on it's a totally different
concept in deodorant protection. It could be worth sticking to."
(Woman's Journal GB, May 1996)
66) NEUTROGENA SHAMPOO: "Works like the first time. Every time."
(Mademoiselle USA, March 2000)
67) NIVEA ANTI-WRINKLE Q10 REPAIR CREME: "Your skin is
already working to keep wrinkles out of sight thanks to a natural antiwrinkle
secret called Q10." (Woman & Home GB, March 2000)
68) NIVEA SUN SELF TAN SPRAY: "NIVEA SUN. FOR WHEN THERE
ISN'T ANY. Spray your way to a natural tan." (Cosmopolitan GB, July
2000)
[Reim]
69) NIVEA VISAGE: "Now wrinkle repair works the nightshift."
(Woman's Way GB, Annual 2000)
70) OIL OF ULAY: "What colours are recommended in black and white? –
Oil of Ulay's. COSMOPOLITAN'S exact words were "wearable shades
for maximum impact." PRIMA say they're "Bursting with Colour." We
say every Colourmoist Lipstick is caring and long lasting. So if you're
not happy with the one you've chosen, we'll give you your money back.
[…]" (Cosmopolitan GB, August 1998)
[in black and white = in print; Kontrast, Antithese; am unteren Rand der Anzeige
abgebildet: Farbpalette der Lippenstifte]
71) Oil of Ulay’s: “What colours are recommended in black and white? –
Oil of Ulay’s.” (She GB, August 1998)
72) ORGANICS COLOR ACTIV' MOUSSE SHAMPOO: "It won't do a
runner with your colour." (Cosmopolitan GB, July 2000)
[Negation: to do a runner]