Semantischer Mehrwert und Multifunktionalität von ...

Anhang
especially for Valentine's Day... the lusciousness of a deep and lingering
chocolate, wrapped in a romantic message ... a chocolate and a message
too rich to be rushed. You can't hurry Dove." (Woman's Day USA,
January 1996)
20) EDY'S FRUIT SORBET: "Not all sorbets are created equal. On behalf
of raspberries everywhere, we encourage you to choose wisely."
(Martha Stewart Living USA, June 1998)
[Intertextuelle Anspielung auf die amerikanische Verfassung]
21) FREIXENET CAVAS: "Too much fun to be taken seriously."
(Cosmopolitan GB, July 2000)
22) Frito-Lay 2g.ood snacks: "Sometimes more than 2 is just too much.
Especially when it comes to snacking. [...] So if you're looking for a low
fat snack, keep them in mind next time you walk down the aisle. Pushing
a grocery cart." (Woman & Home USA, March 1996)
23) GLENLIVET MALT WHISKY: "For such a soft malt whisky, THE
GLENLIVET had a hard time coming into the world. Indeed, it would
never have seen the light of day had one John Gow not escaped the
English army. [...]" (Observer Magazine GB, 14 January 1990)
[phraseologische Synonyme; Landeskunde Schottland]
24) GOLD UNSALTED MARGARINE: "Most of us consume too much
salt. Some of that is due to over generous sprinkling, but 85% of it
comes in the manufactured or processed foods we buy. Gold Unsalted,
however, doesn't have any salt at all. This means that, as part of a
healthy diet, Gold Unsalted can help reduce your salt intake. Get the
picture? - KEEP IT SIMPLE WITH ST IVEL GOLD" (Woman &
Home GB, February 2000)
25) Guiness Beer: "'If women dressed for men stores wouldn't sell much,
just the occasional sun visor' (Groucho Marx). Not everything in black
and white makes sense. Guiness" (Observer Magazine GB, February
1996)
26) Guiness Beer: "'When everyone is somebody, then no one's anybody'
(W.S. Gilbert). Not everything in black and white makes sense.
Guiness" (Observer Magazine GB, February 1996)
27) Guiness Beer: "'You've more chance of seeing a leprechaun than me
with a Guiness on St. Pat's' (George Best). On March 17th not
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