Semantischer Mehrwert und Multifunktionalität von ...

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shiny, with nothing dragging it down. So put an end to fraying and
flyaways. Slip detangler clears the tangles out of your morning." (Marie
Claire USA, September 1997)
3) AUSSIE SPRUNCH SPRAY: "NEVER LOSE CONTROL." (Glamour
USA, October 1997)
[Sprichwort, Lebensweisheit; hier doppeldeutig: Haarspray, Leben]
4) AVON: "Let's talk Avon" (Cosmopolitan GB, July 2000)
[Substitution: let's talk business]
5) AVON: "Let's talk Avon. No parking. No queuing. No hassles. Relax.
Order. Turn the page. Relax. Order. Turn the page." (Best GB, 13 June
2000)
6) Blistex Ultra Protection: "Advanced Sun Protection Comes Out Of The
Blue. [...] So defend your lips with the advanced formula that comes out
of the blue stick. Blistex Ultra Protection, the proven leader in sun
protection for lips." (Cosmopolitan GB, July 1996)
7) Bourjois Nail Enamel: "Watch out! Take one...and you could fall for
them all. Bourjois Paris. Very chic, very french, very here." (Woman's
Day USA, January 1996)
8) Calgon Body Wash: "Wake up to Calgon! Invigorating body wash.
Awakens, Refreshes and Energizes." (She GB, March 1996)
9) CLAIROL HAIR COLOUR: "Ever wished you had hair colour like
this? (You have two wishes left.) - There's no lamp to rub or wand to
wave. Hydrience from Clairol can give your hair colour a boost or even
change it completely. [...] What more could you wish for?" (New
Woman GB, July 2000)
[Intertextualität - Märchen (Sheherazade)]
10) CLAIROL HERBAL ESSENCES HAIRSPRAY: "Get a hold of
yourself. Clairol Herbal Essences. Maximum Hold for Maximum
Control." (Mademoiselle USA, March 2000)
11) CLAIROL HERBAL ESSENCES STYLING LINE: "Flower power
– Introducing the new Herbal Essences Styling Line. A complete styling
range created with a select blend of organic herbs and botanicals,
drenched in pure mountain spring water, for a natural look and feel. Its
distinctive fragrances will stir your senses to unparalleled heights. Use
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