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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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Anhang<br />

271<br />

line of digital color copiers. This means unmatched performance and<br />

unprecedented productivity. It also means Ricoh now leads the world in<br />

digital color copier technology. Make a bigger splash. [...] The Name<br />

To Know. RICOH" (Newsweek USA, February 1996)<br />

[Foto eines farbenprächtigen Fisches]<br />

46) SafetyCan: "SafetyCan. The can opener given the thumbs up by<br />

experts. - With over 34,000 accidents with cans reported every year, it's<br />

easy to see why people who have first hand experience give SafetyCan<br />

the thumbs up. You see, SafetyCan is a revolutionary new can opener<br />

that opens cans through the rim of the lid, leaving the edges totally<br />

smooth and safe. And impossible to cut yourself on. So forget cut<br />

fingers and nicked knuckles. And remember SafetyCan. It's the only can<br />

opener that cuts cans so they can't cut you." (Good Housekeeping GB,<br />

May 1996)<br />

47) Samsung: "The power of change. Samsung measures it one step at a<br />

time. - Samsung is ready to meet the challenges of a changing world.<br />

We've focused our energies into developing key technologies for the<br />

future. [...] With each new product, we are ascending to heights of<br />

innovation that will make tomorrow's world a better place for all of us.<br />

One step at a time." (The Economist GB, April 1996)<br />

48) SB1410 Singer brand vacuum: "Very little escapes us. [...] Until now,<br />

you had to pay 2 to 4 times more for this kind of efficiency. So take a<br />

closer look at the SB1410 upright. We put the difference in the bag."<br />

(Better Homes and Gardens USA, February 1996)<br />

49) SEALY BEDS: "Life is for living. That's why you can't beat a Sealy<br />

good night's sleep. - If you want to be at your best during the day, you<br />

need to rest properly during the night. [...] If you want to live life to the<br />

full, you can't beat a Sealy good night's sleep." (New Woman GB, July<br />

2000)<br />

50) SEARS HOMECENTRAL: "When you need an appliance repaired,<br />

why call just any Tom, Dick or Harry? Call someone you know. Sears<br />

HomeCentral." (Reader's Digest USA, March 2000)<br />

51) SHARP: "Now a copier so reliable we could go on forever. - Route 66,<br />

U.S.A. It just goes on and on. More than you could say for most of<br />

today's office copiers. Because it's a sad fact of office life, that your

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