Semantischer Mehrwert und Multifunktionalität von ...

Anhang
24) IKEA: "Now you've put your marriage to the sword, go out and choose
a cool sideboard. IKEA. Make a fresh start." (Prima GB, February
2000)
25) KENMORE MICROWAVE: "GROWL - Lions, tigers and bears are
famous for theirs. But nothing's scarier than the growl from your 6-yearold's
tummy when he's waiting for dinner. Luckily, our new Kenmore
Microwave is big enough to fit four whole dinner plates, which means
no more zapping one plate at a time. No more hungry 6-year-olds. No
more rumbling stomachs. Who says dinner time has to be such a zoo?"
(Martha Stewart Living USA, June 1998)
26) Kodak Funsaver Pocket: "It's your life. Shoot it or lose it. - The onetime-use
Kodak funsaver pocket. The hassle-free, go-anywhere, shootanything
camera." (Cosmopolitan USA, April 1996)
27) Lego: "The fun just keeps building." (Parents USA, March 1996)
28) LENNOX AIR CONDITIONING: "Your home is your oven?"
(Traditional Home USA, June/July 1999)
[my home is my castle]
29) Macintosh: "What nobody knows about you is_______________ Leave
your mark. - Macintosh is the easiest way to dream big." (Options GB,
May 1996)
30) MARTHA STEWART COLORS: "Martha's colors and combinations
make decorating a piece of cake." (Martha Stewart Living USA, June
1998)
31) Martha Stewart Colors: "Martha's colors and combinations make
decorating a piece of cake. – Martha Stewart's paints spread like
buttercream and cover like royal icing. Decorating one room or an entire
house has never been easier. Just pick one of Martha's 256 inspiring
colors, then flip over the paint chip to find the perfect colors to
complement it." (Martha Stewart Living USA, June 1998)
[Botschaft/Bild wird unterstützt durch gleichzeitiges catch und key visual: Eimer
Farbe, der am Deckel ähnlich wie eine Torte dekoriert ist; Phraseologismus in der
Headline wird im Fließtext aufgenommen]
32) Maytag Washer: "After years of hard work, it's curtains for Mrs.
Lindsay's Maytag washer. [...] after all those years of abuse it would
come as no surprise if her machine was all washed up [...] even after
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