Semantischer Mehrwert und Multifunktionalität von ...

Anhang
16) DANONE ACTIMEL: "WHICH IS MORE LIKELY TO KEEP THE
DOCTOR AWAY? - Everyone knows the importance of fruit in a
balanced diet but you may not know about the benefits of yogurt and
more importantly, a probiotic yogurt. Every single day bad bateria enter
our bodies in the food we eat and the air we breathe. Add to that the
effects of a stressful lifestyle and unpredictable diet and it's easy to see
how our natural defences can become weakened. A probiotic yogurt can
counter this because it actually works with our bodies to help rebalance
our intestinal flora. Which brings us to Actimel, a probiotic yogurt drink
that contains the live culture L. casei Imunitass. Unique to Actimel, L.
casei Imunitass works with the flora found naturally in our intestines. It
helps to redress our body's natural balance and keeps our natural
defences fighting fit. Actimel's cultures have been proven to resist the
stomach's natural acidity and so pass through into the lower intestine
where it can do its work. Drink Actimel every morning and you'll give
L. casei Imunitass the best chance to work with your body throughout
the whole day. Actimel is suitable for all the family, including children
and vegetarians. It comes in two delicious flavours, original and orange,
which you'll find in the chiller cabinet of your local supermarket. Try it
for a while and your doctor won't recognise you. After all, an Actimel a
day ... ACTIMEL. NATURAL PROTECTION FROM THE INSIDE."
(TOP Santé GB, March 2000)
17) DANONE BIO YOGURT: "When you're healthy on the inside, it
shows on the outside. Whether you are fighting fit or fighting fat, it's
always possible to do a little more to stay healthy. [...] Small things
make a difference, like eating Danone Bio Yogurt every day. It's what's
inside that counts. [...] If you feel good on the inside, it shows on the
outside. [...] How cultured are you? There's more to you than meets the
eyes." (Woman & Home GB, March 2000)
18) DOUWE EGBERTS GRAND CAFÉ: "Take the café experience
home." (Cosmopolitan GB, July 2000)
[Text-Bild-Kohärenz]
19) Dove Dark Chocolate: "LOVE MAKES THE WORLD GO
ROUND...LET IT GO SLOWLY. Introducing Dove Promises,
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