Semantischer Mehrwert und Multifunktionalität von ...

Anhang
VII) Autos und Autozubehör
1) Alfa 145: "ALFA 145. SIMMER GENTLY AT 6,000REVS. When you
drive the new Alfa 145 Cloverleaf you may find oven gloves more
appropriate than driving gloves. Its 150 BHP, 2 litre, 16V twin spark
engine is the finest 4 cylinder engine in production. The driver is kept in
touch with the road through finger-sensitive power steering. [...] Overall
the styling of the 145 Cloverleaf is breathtaking. [...] Admiring glances
from other drivers come as standard. [...]" (Esquire GB, April 1996)
2) Audi: "Merry Christmas and a great start to the year 2000."
(Newsweek USA, December 1999)
[Bild einer Reihe von Weihnachtsmännern, die auf eine Reihe von Audis zugehen]
3) Audi: "No children, no dog, no luggage. Compared to most estate cars,
there's less room to carry the mundane in the Audi A4 Avant. The 5
valve-per-cylinder, 20 valve engine however, does enable it to deliver
something they can't. Excitement. The new Audi A4 Avant. No room
for life's baggage. Audi - Vorsprung durch Technik" (Options GB, May
1996)
4) Audi: "'Vorsprung durch Technik - as they say/play in German. [...]
And the moral of the story is: If you don't want to play second fiddle to
the Germans, you better drive an Audi." (Observer Magazine GB,
February 1996)
5) AUDI: "YOU SPEND ALL THAT MONEY ON A FOUR WHEEL
DRIVE VEHICLE; AND IT WON'T EVEN GO OFF ROAD. With
Audi's unique permanent four wheel drive system, the new A6 Avant
quattro grips the tarmac giving a tighter line through bends. Especially
useful on that rather unusual environment, the road. Audi. Vorsprung
durch Technik." (The Sunday Times Magazine GB, 10 January 1999)
6) BMW: "For once someone's put the horses before the cart." (Observer
Magazine GB, 21 January 1990)
[Abbildung aus Vogelperspektive: Motor liegt vor Auto]
7) Buick Park Avenue: "Life's not always a picnic. But it can be a ride in
the Park. [...] Late nights, early mornings, meetings about meetings -
life is hectic. Reward yourself with a quiet moment in the Park. Park
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