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Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

Semantischer Mehrwert und Multifunktionalität von ...

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everyday copier is more prone to breakdowns than most any other piece<br />

of office equipment. No sooner is it up and running again, it seems all<br />

too eager to crash. [...] Built-in reliability that ensures precise image<br />

reproduction, time, after time, after time. However, like all Sharp<br />

copiers, it's not only in performance that the 7750 leaves others<br />

standing. This is one desk-top that doesn't take any short cuts in the way<br />

of features. [...] But like our competitors keep bemoaning, sometimes at<br />

Sharp, we just never know when to stop. SHARP. FOR PEOPLE WHO<br />

MEAN BUSINESS." (Observer Magazine GB, 4 February 1990)<br />

52) Sony walkman: "Once Sony made the walkman it was soon followed<br />

by wave upon wave of other walkmen until there were as many copies<br />

as pebbles on the beach. Now Sony has made a walkman that draws its<br />

power from the sun, that needs no batteries and even works in the sea.<br />

Where does that leave all those would-be walkmen?" (Time Magazine<br />

GB, April 1996)<br />

53) Stairmaster Stepper: "Always a step ahead [...] So call now. You're<br />

just one step away from the aerobic workout that can help you look and<br />

feel better than you ever imagined." (Self USA, February 1996)<br />

54) Steiff Button In Ear: "A hare more impressive than any other gift. One<br />

look at the button in the ear and they'll know this is no rascally rabbit.<br />

So if you want to give something special, hop over to the nearest Steiff<br />

retailer." (Family Circle USA, December 1995)<br />

55) STOVES: "BAKE YOUR CHARLOTTE WITHOUT BURNING YOUR<br />

HARRY. Here's a recipe for disaster: sensitive young skin and hot oven<br />

doors. Luckily for the lady (not to mention lad) in our picture, she has<br />

just acquired a Stoves 600G oven. It's equipped with Powercool, one of<br />

the remarkable breakthroughs from Britain's most advanced oven<br />

makers. [...] At Stoves, our aim is to ensure that you never again need<br />

buy an oven from any old Tom or Dick. After all, your Harry could get<br />

his fingers burned." (Good Housekeeping GB, April 1996)<br />

56) SUNBRELLA AWNINGS AND CANOPIES: "We go over and<br />

above looking beautiful." (Traditional Home USA, June/July 1999)<br />

57) Team Concepts Step One Computer: "Your kids are gonna love our<br />

new computer. (A little mouse told us.) [...] Its trackball design has the<br />

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